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Marta Szczepanska
EMEA Social Media Director & Global Social Media Strategy Lead - 16 years of experience in online and 13 in social media marketing
Professional Background
Marta Szczepanska is a distinguished leader within the Polish Social Media industry, bringing over 16 years of extensive experience in digital marketing, with an impressive 13 years dedicated specifically to social media marketing. This wealth of knowledge positions her as one of the most seasoned professionals in her field, allowing her to guide companies in navigating the rapidly evolving realm of digital communications. Presently, Marta serves as the Head of Social Media for the EMEA region and the Global Social Media Strategy Lead at JLL Technologies. In this strategic role, she adeptly manages and oversees all social media initiatives across a diverse array of international teams, working extensively through remote collaboration. Her strong leadership skills are complemented by her previous experience as a member of the EMEA digital team and her recent transition to the global brand and communications team, where she reports directly to the Global Head of Brand and Communications.
Education and Achievements
Marta's academic foundation is rooted in her dual master's degrees from the prestigious SGH Warsaw School of Economics, where she studied International Business as well as Marketing and Management. This solid educational background has equipped her with the analytical skills and marketing acumen necessary for creating comprehensive and effective social media strategies. In addition to her corporate roles, Marta has also contributed to the academic field as a lecturer for a post-graduate course in Social Media Marketing from 2014 to 2017. Her dual perspective as both an educator and a practitioner enables her to share valuable insights and knowledge with aspiring professionals, thereby shaping the future landscape of social media marketing.
Consulting and Training
Marta's strengths lie in her ability to plan and execute social media strategies on both global and local levels. She excels in providing training sessions and developing supportive materials on various Social Media platforms and analytics tools for both internal teams and external clients. Additionally, her expertise extends to crisis management in social media, providing insightful counsel on navigating complex situations across numerous sectors, including insurance, banking, telecom, and service industries. This extensive knowledge aids companies in mitigating risks and maintaining their reputations during turbulent times.
Leadership and Public Speaking
Marta has demonstrated exceptional leadership abilities throughout her career, successfully leading teams while also focusing on direct delivery of reports and analyses, which include case studies, benchmarking reports, and social listening reports. Her strong communication skills come to the forefront in her role as a public speaker and lecturer on social media marketing. Her engagement in public speaking not only reinforces her position as an industry leader but also allows her to share her passion for social media marketing on various platforms.
Conclusion
In summary, Marta Szczepanska is a highly proficient professional in the realm of digital marketing and social media, with a career distinguished by numerous achievements and contributions to both her organization and the wider industry. Her unique blend of practical experience, academic knowledge, and leadership skills positions her as a beacon in the social media landscape, ensuring that current and future topics in social media marketing are tackled with the expertise and insight they deserve.
