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Martin Dell

Experienced entrepreneur and sales professional

Martin Dell

Martin Dell is the co-founder and former CEO of Kyero.com, the leading international property portal in Spain with over 200,000 listings and buyers from around the world.2 He co-founded the company in 2003 with his wife Louise, inspired by their own experience of buying a property in Spain.2

Under Martin's leadership as CEO from 2003 to 2020, Kyero.com grew to become a market leader in the international property space.3 The company was bootstrapped to operational profit in its first year, and Martin specialized in SEO and localization to establish Kyero.com as the top brand in its category.1

In 2023, Martin and Louise Dell handed over the CEO role to Gemma Coles, who had been serving as Managing Director since 2020.3 Martin now serves as co-founder of Kyero.com.

Prior to founding Kyero.com, Martin had a background in mechanical engineering and worked in sales roles at several high-profile tech companies including Motorola Codex, AT&T Paradyne, Cabletron Systems, and TechForce.1

Martin is passionate about marketing and has taught marketing courses at Seth Godin's TMS and altMBA programs.1 He is deeply committed to social causes as well, with Kyero.com donating 1% of its revenue to a charity dedicated to eradicating homelessness in Spain.

Highlights

Mar 18 · linkedin

Tim Heyl of Homeward spoke on the Context podcast with Mike DelPrete recently. https://lnkd.in/eZNYAMA2

He totally nailed the reason we LOVE estate agents at Kyero.com. It's also the reason we choose not to work directly with private sellers in Europe.

Tim: "There's a lack of appreciation for the work that a real estate agent does. Most people think their job is to find a buyer a house, or to somehow market their listing. The reality is that they bring the most value to a transaction in negotiations and helping navigate the transaction itself."

If that's true in the domestic US real estate market where Homeward operates, think how much more applicable it is to the international buyer market where Kyero operates.

In the early stages of looking for a home in another country, a buyer typically starts with a property search - just like they would do in their home country. Most quickly realise that what they're actually searching for is a trusted agent to hold their hand throughout the entire journey.

An estate agent's commission can seem like a big number - and it's easy to point at it and see it as a cost to be minimised. In reality, a good agent will more than earn that commission - and both buyer and seller will be happy to pay it.

AI promises / threatens to disrupt every real estate market in ways yet unclear. However, I think the very last thing it will be able to replace is the humanity and nuance that a real estate agent brings to a high-emotion high-value transaction between two other human beings.

Nov 5 · linkedin

21 of the most common and persistent myths about EVs

Related Questions

What inspired Martin Dell to start Kyero.com?
How did Martin Dell's background in mechanical engineering influence his entrepreneurial ventures?
What are some of the key marketing strategies Martin Dell has implemented at Kyero.com?
How has Martin Dell's involvement in proptech and fintech shaped Kyero.com's growth?
What social causes is Martin Dell passionate about and how does he support them?
Martin Dell
Martin Dell, photo 1
Martin Dell, photo 2
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Experience

Co-founder at Kyero.com (March 2020 - Present)
CEO at Kyero.com (2003 - March 2020) - Bootstrapped to operational profit in its first year. Specialised in SEO and localisation., Sales Director at TechForce (1997 - 2000) - Built a direct sales and marketing operation selling network computing devices and network infrastructure.

Education

OND, Mechanical Engineering at Bromley College of Technology (1977 - 1980), Marketing at Seth Godin's TMS (2017)

Location

Bath, England, United Kingdom