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Martin Hoffstein

Entrepreneur and business development professional based in New York City

Martin Hoffstein is the co-founder and Chief Operating Officer (COO) of JAJA Spirits, a premium tequila brand based in the New York City Metropolitan Area.1 He has been in this role since August 2017, when the company was founded.1

Professional Background

Before co-founding JAJA Spirits, Hoffstein had extensive experience in e-commerce and brand partnerships:

Spring Inc.:

  • Director of Brand Partnerships (June 2017 - May 2018)
  • Head of Brand Development (January 2016 - May 2018)

During his time at Spring Inc., he secured partnerships with over 900 brands, including major names like Nike, Adidas, Gucci, and L'Oreal.1

Fancy.com:

  • Head of Global Brand Partnerships (September 2012 - October 2015)
  • VP of Business Development (September 2014 - February 2015)
  • Director of Merchandising (September 2012 - September 2014)

At Fancy.com, Hoffstein oversaw global brand partnerships, market expansion, and various aspects of business development.1

Skills and Achievements

Throughout his career, Martin Hoffstein has demonstrated skills in:

  • Business development
  • Brand partnerships
  • E-commerce
  • Merchandising
  • Digital strategy
  • Social media management

His achievements include increasing product supply by 250,000+ units and generating over $50 million in incoming Gross Merchandise Value (GMV) at Spring Inc., as well as growing marketplace sales by over 400% at Fancy.com.1

Martin Hoffstein's experience in brand development, partnerships, and e-commerce has likely been valuable in his role as co-founder and COO of JAJA Spirits, where he continues to work on growing the premium tequila brand.

Related Questions

What inspired Martin Hoffstein to co-found JAJA Spirits?
What are some unique strategies Martin Hoffstein has implemented at JAJA Spirits?
How did Martin Hoffstein's experience at Spring Inc. influence his role at JAJA Spirits?
What makes JAJA Spirits different from other premium tequila brands?
Can you tell me more about the partnership between JAJA Spirits and SUPER73, Inc?
Martin Hoffstein
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Experience

Co-Founder at JAJA Spirits
Director of Brand Partnerships at Spring Inc., Head of Global Brand Partnerships at Fancy.com, VP of Business Development at Fancy.com

Education

Bachelor of Business Administration in Finance and Investments from Baruch College, City University of New York – Zicklin School of Business (2008 - 2012); Studied International Studies, Marketing, Intercultural Communication at Lorenzo De' Medici (2011)

Location

New York City Metropolitan Area