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Martin Li

VP, Digital Engagement - Group Marketing at Great Eastern

Martin Li is a seasoned marketing professional with nearly 20 years of experience in digital engagement and brand activation. He served as the Vice President, Head of Digital Engagement at Great Eastern, a prominent insurance and financial services company in Singapore, from June 2019 to August 2022. In this role, he was responsible for driving digital growth and innovation across various business units within the organization.12

Before his tenure at Great Eastern, Martin held various positions that contributed to his expertise in marketing and digital strategy. He worked as the Digital Marketing Manager at DirectAsia Insurance and as a Search and Performance Marketing Manager at Singtel, among other roles. His diverse background includes consulting for high-profile businesses across different industries, focusing on elevating revenue and demand generation through effective digital marketing strategies.23

In addition to his corporate roles, Martin is actively involved in the marketing community and has contributed to industry awards as a judge. He is also known for his commitment to enhancing customer experience through innovative marketing solutions.12

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Martin Li
Martin Li, photo 1
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Location

Singapore