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Martin Lucas

We decoded the brain mechanics of consumer decision-making and built The Matrix

Martin Lucas is the CEO and co-founder of Gap in the Matrix, specializing in Cognitive Data Science and decoding consumer decision-making processes.

With four years of Research & Development, he mathematically modeled thinking and decision-making into algebra to predict loyalty, preferences, and demand.

Their software, The Matrix, utilizes Cognitive Data Science to help clients understand and engage with their audiences effectively, leading to revenue growth and cost savings.

He also serves on the Cabinet Office board for Veteran Affairs, supporting veterans with problem-solving and impactful solutions.

Martin Lucas has a diverse background, having authored three books, founded multiple businesses, and received recognition for his leadership, sales acumen, and growth strategies.

Passionate about human behavior and positive change, he enjoys public speaking engagements and exploring the unknown.

His expertise lies in sales psychology, consulting, social networking, and driving growth strategies in various industries.

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Location

London, Greater London, United Kingdom