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Martin Wammen

Director at Valtech_eCapacity

Martin Schierning Wammen is a seasoned professional in the field of data-driven marketing and digital strategy. He currently holds the position of Managing Director & Senior Advisor at Valtech_eCapacity, based in the Copenhagen Metropolitan Area.1 Wammen has extensive experience in implementing and operationalizing Marketing Cloud technologies.4

Throughout his career, Wammen has held various leadership roles:

  1. Director at Valtech_eCapacity (February 2021 - January 2022)1
  2. Partner, MarTech & Business Development at eCapacity1
  3. VP, MarTech & Business Development at eCapacity4

Wammen is known for his expertise in Customer Data Platforms (CDP) implementation projects, focusing on ensuring return on investment for businesses.2 He emphasizes the importance of a CX (Customer Experience) data strategy, advocating for collaboration between CIOs and CMOs to achieve optimal results.3

On LinkedIn, Martin Schierning Wammen actively shares insights about marketing technology, data strategy, and customer experience. His username on the platform is indeed martinwammen, as mentioned in the query.

Highlights

Aug 21 · linkedin

From my experiences facilitating #CDP implementation projects I have found out that one of the biggest challenges in assuring ROI from the CDP initiative is to get the scope right, as the CDP covers a broad set of capabilities and influence stakeholders with very different focus areas.

In short you can divide the core CDP use-cases into 3 categories:

  1. Data orchestration, where data engineers, developers and IT operation make data actionable
  2. Data intelligence, where data scientists, marketeers and business analysts create insights
  3. Customer experience, where marketeers and frontline business users deliver omnichannel experiences.

To get all the details about the 3 CDP use-case categories and the 21 core CDP use-cases and get more insights on how to navigate in the 2024 CDP landscape please download our free ebook.

Related Questions

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Martin Wammen
Martin Wammen, photo 1
Martin Wammen, photo 2
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Location

Charlottenlund, Capital Region, Denmark