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Martin Wanless

Content Writer • Content Strategist • Content Consultant

Martin Wanless is the founder of SpikyDuck.com, a freelance content agency that specializes in content strategies and delivery.

Prior to founding Spiky Duck, he worked as a Communications Manager at The Wests Group, managing various business portfolios like licensed clubs, hotels, luxury resorts, and gyms.

Wanless also led communication, media, events, community, and membership teams at the Newcastle Knights under The Wests Group.

Before his tenure at The Wests Group, he served as the Head of Content at Mahlab for seven years, collaborating with clients such as CommSec, Cisco, Salesforce, Engineers Australia, and Australian HR Institute.

He successfully executed content marketing strategies for these clients and played a crucial role in transitioning them into multi-channel media brands.

One of his notable achievements includes leading the award-winning Direct Advice For Dads project for HBF, which received recognition in Australia, the US, and the UK.

At Mahlab, Wanless managed a team of 12 full-time employees and a network of freelance content creators, contributing to the company's growth, acquisition of new clients, and expansion into the UK.

He actively participated in industry events such as BEFest, Publishers Australia, and Associations Forum, as a speaker and served on numerous judging panels for industry awards.

With over a decade of experience in content creation, strategy development, and team management, Wanless has a proven track record of delivering impactful content solutions.

Martin Wanless
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Location

Newcastle, Australia