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Martin Wesley
Kolaboration Ventures Corporation: Leading Vertically Integrated California Cannabis Platform
Martin Wesley is a prominent figure in the California cannabis industry, currently serving as the Managing Member at CoCo Farms - Concord since April 2021.4 He is also the CEO of Kolaboration Ventures Corporation (KVC), a leading vertically integrated cannabis operator in California.3
Wesley's career in the cannabis industry began in 2017 when he and his brother Andrew saw potential in the newly legalized market. They opened their first dispensary, Rio Vista Farms, in June 2018.2 Since then, Martin has been instrumental in expanding the business, with CoCo Farms becoming a significant player in the California cannabis market.
Key aspects of Martin Wesley's career and achievements include:
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Leadership roles: Besides his position at CoCo Farms - Concord, Wesley has served as President of Contra Costa Farms and Rio Vista Farms LLC.
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Expertise: He specializes in various aspects of cannabis operations, including cultivation, manufacturing, distribution, packaging, retail dispensary, and delivery.
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Business expansion: Under Wesley's leadership, KVC has expanded to seven retail locations, including three mega-store format dispensaries.3
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Industry impact: CoCo Farms Concord, opened in 2022, quickly became one of the top-performing dispensaries in California, serving over 500 customers per day.3
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Background: Before entering the cannabis industry, Wesley worked in Silicon Valley startups for 25 years, which he credits for his ability to grow and expand CoCo Farms.1
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Education: Martin Wesley studied at Arizona State University.
Wesley's approach to business includes prioritizing customer needs, driving down prices through verticalization, and ensuring employees receive living wages and benefits.2 His leadership has been crucial in establishing KVC as a significant player in the California cannabis market, with a focus on high-quality products and strategic growth.3


