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Martina Doerle

Senior Research Consultant

Martina Doerle is a seasoned Senior Research Executive with extensive experience in the field of psychology. She holds a degree in Psychology from Otto-Friedrich-Universität Bamberg and has also studied at Universitetet i Bergen. Additionally, she has studied at St. Bonaventura Gymnasium Dillingen. Martina Doerle has a rich professional background, serving as a Senior Research Consultant at GfK SE, where she worked as both a Product Manager and an Account Manager. She has an in-depth understanding of market research and utilizes this knowledge to assess consumer behavior and provide reliable insights for businesses. Currently, she is a Senior Research Executive at Ipsos GmbH, where she continues to offer her expertise in the field of market research.

Highlights

Mar 22 · linkedin

Historically, clinical trials have lacked diversity in participation despite the recognition that clinical outcomes differ across different demographics. According to a recent Ipsos survey, 58% of UK adults are willing to participate in a clinical trial. However, ethnic minority adults were significantly less likely to participate, with only 41% willing to participate. Also, ethnic minority adults were more uncomfortable in healthcare settings and felt staff wouldn't listen during trials. For further information, please contact: [email protected]. #trialdiversity #clinicaltrials

Feb 19 · linkedin

📢 [Point of View] Discover how ESG can drive brand success in healthcare. #esg #healthcare In this point of view, my colleagues are exploring how healthcare companies can translate their corporate ESG priorities to their brands and how ESG performance impacts brand choice. The authors, Svetlana Gogolina and Melissa Moodley, also share a step-by-step approach to building an ESG brand strategy in the life sciences industry. 📚 Read the full point of view to gain more insights into the role of ESG in driving brand success: https://lnkd.in/eRu7ff77

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Martina Doerle
Martina Doerle, photo 1
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Location

Nuremberg, Bavaria, Germany