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Martina Vollbrecht
Senior Director Global B2B Servicing bei Lufthansa
Professional Background
Martina Vollbrecht is a seasoned professional senior leader with over two decades of leadership experience, predominantly in the airline industry. She has a rich and diverse background in various essential functions such as organizational transformation, project management, product management, marketing, key account management, and customer service. Her extensive expertise at Lufthansa—a global leader in the airline sector—has equipped her with a profound understanding of sales and operational realities. Throughout her career, she has demonstrated a strategic mindset, combining innovative thinking with a pragmatic approach that drives best business results.
In her role as Senior Director Global B2B Servicing at Lufthansa, Martina has been instrumental in leading initiatives that enhance business-to-business relationships, ensuring top-notch customer service and satisfaction across the board. Her unique balance of strategic foresight and operational acumen has been pivotal in transforming organizational practices and optimizing performance metrics.
Before ascending to her senior director role, Martina served in multiple capacities that shaped her holistic understanding of the airline industry. She was previously the Senior Director B2B Sales Services for Home Markets and Global Accounts at Lufthansa, where she successfully bridged the gap between sales strategies and practical implementation, nurturing long-lasting partnerships with key clients. Her tenure also includes leading significant transformation projects, such as Project Next Level Sales DACH at Lufthansa, where she influenced pivotal changes that propelled the organization towards its strategic goals.
Over the years, Martina has cultivated a strong foundation in product management, particularly during her time as Director Product Management Express & Standard at Lufthansa Cargo. In this capacity, she was responsible for overseeing the development and management of products that catered to evolving market demands, ensuring that Lufthansa Cargo remained at the forefront of industry innovation.
Martina's career is further enriched by her experience in various high-stakes roles, including Senior Marketing Manager and Key Account Manager at Lufthansa Cargo. These positions allowed her to leverage her analytical skills and customer-centric approach, ultimately translating complex market insights into actionable strategies that deliver measurable outcomes.
Education and Achievements
Martina’s educational background is a bedrock of her professional expertise. She embarked on her journey in the airline industry by completing an apprenticeship as an airline management professional (Ausbildung zur Luftverkehrskauffrau). This foundational training provided her with valuable insights into the operations and dynamics of the airline sector.
Martina further enhanced her knowledge by earning a Diplom-Kauffrau, Wirtschaftswissenschaften from the prestigious Johann Wolfgang Goethe-Universität Frankfurt am Main. Through her studies, she gained a comprehensive understanding of economic sciences, which has profoundly influenced her strategic thinking and leadership throughout her career.
Achievements
Martina Vollbrecht’s career is marked by a series of significant achievements that reflect her commitment to excellence and her ability to lead with empathy. Her strategic initiatives at Lufthansa led to improved customer service metrics and enhanced operational efficiencies, showcasing her dual focus on achieving business objectives and fostering positive relationships within teams and with clients. Her ability to stay attuned to the needs of her team, while also being a dedicated working mother, exemplifies her approach to balancing professional success with personal well-being. Martina continues to be an inspiration, demonstrating that leadership can indeed flourish while maintaining a strong commitment to family and community.
