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Marty Shelata
SVP, Automotive Partnerships at Ampersand
Marty Shelata is the Senior Vice President of Automotive Partnerships at Ampersand, a data-driven advertising sales and technology company.12 In this role, he leads Ampersand's dedicated auto team, partnering with auto marketers and agencies to streamline media across tiers and connect with consumers throughout the purchase journey.1
Career Background
Marty has over 20 years of experience in ad sales across TV, digital, and programmatic platforms.2 His career history includes:
- SVP, Automotive Partnerships at Ampersand (February 2019 - Present)2
- VP Portfolio Sales & Client Partnerships at NBC Universal (February 2002 - January 2019)2
- Regional Director, AOL Local at AOL Time Warner (2000 - 2002)2
- Local Sales Manager at WKBD-TV (1993 - 2000)2
Expertise and Responsibilities
At Ampersand, Marty leverages audience insights and brand ad exposure from the company's vast deterministic data set to deliver holistic national-local audience-based TV planning, buying, and measurement under one roof.1 His expertise includes:
- Driving new revenue through a client-centric approach
- Building and executing go-to-market sales strategies
- Leading sales development of data-driven linear ad exchange, addressable and other advanced ad products
- Transforming cross-functional teams into high-performing, market-leading organizations
Education
Marty received his bachelor's degree in advertising from Michigan State University.1
Professional Approach
Marty is known for his strategic approach to client partnerships and his focus on leveraging data and technology to improve advertising effectiveness. He has been instrumental in developing initiatives that build trusted-advisor relationships with client and agency partners, harnessing various resources to transform clients' brand marketing objectives into complete media campaign solutions.2
