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Martyn Boddy

VP of Revenue @ Diff / ex Shopify / Magento / AMEX | e-commerce | Building Industry leading partner programs - Business Development, Partnerships, Marketing

Martyn Boddy is the VP of Revenue at Diff, a VML Company.1 He is a GTM (Go-To-Market) Leader with experience in partnerships and revenue growth.3 Boddy has a background in ecommerce, having worked at Shopify and Magento.5 He played a key role in creating the Shopify Plus Partner Program.3 With over 25 years of work experience, including 17 years in ecommerce, Boddy brings extensive industry knowledge to his role at Diff.4 He is based in the Los Angeles Metropolitan Area.3

Diff, where Boddy works, is a full-service eCommerce agency and one of the world's longest-standing Shopify partners.6 The company specializes in accelerating brands on the Shopify platform, leveraging 12 years of expertise and over 900 completed projects.2

Highlights

Mar 11 · linkedin

#cpg -> #d2c

This has been discussed in the #ecommerce world for MANY years now. It is no longer a question of technology (Shopify, Adobe Experience Cloud, #headlesscommerce and many other tech and approaches have solved this)

It is a question of strategy.

  • When is the right time to go D2C?
  • What should you look for?
  • Why do it at all?
  • How will this impact your #brand and business?

VML, WPP and Shopify leverage combined experience in the CPG / #fmcg world creating a whitepaper focusing on going further with D2C, and it;s an interesting, valuable read.

Related Questions

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Martyn Boddy
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Location

Los Angeles, California, United States