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Maru Aparcedo

Global Business Lead en PHD

Maru Aparcedo is a seasoned professional in the media, communication, and marketing industry, currently serving as the Global Business Lead at PHD, a global media agency.12 With over 17 years of experience, she has worked with leading brands across various sectors, including FMCG, fashion, lifestyle, and spirits.1

Professional Background

Aparcedo's expertise spans multiple areas within the marketing ecosystem:

  • Digital Marketing: She has been involved in digital marketing initiatives, including projects related to the metaverse and gaming.5
  • Neuroscience Marketing: Aparcedo has shown interest in the intersection of neuroscience and marketing, noting that emotions influence 90% of consumer decisions.3
  • Content Creation: Her background includes a focus on content creation and digital platforms.

Notable Projects

Some of the projects Aparcedo has been involved with include:

  • A collaboration with CUPRA for a Forza Horizon 5 integration, which she presented at Cannes.5
  • Participation in industry events such as the Cannes Lions International Festival of Creativity.5

Industry Recognition

PHD, the agency where Aparcedo holds a leadership position, has received recognition in the industry:

  • PHD was named Adweek's Global Media Agency of the Year, an achievement Aparcedo has shared on her professional network.3

Maru Aparcedo's LinkedIn profile showcases her active engagement in the marketing and media industry, frequently sharing insights and updates about her work and industry trends.246

Highlights

Apr 10 · linkedin

Happy to have shared the stage this morning with the Digital Master Marta Rubió Soler on the second edition of this event.

To make it more memorable it was held at CASA SEAT in Barcelona.

Always a pleasure to share the amazing journey of the brands we work with, their successes and also their challenges and how we help them to navigate them. Our talk was about how we are building Performance through Experience together.

#DigitalMastersbyPHD

Feb 20 · linkedin

Boom! so proud! What an achievement! Is amazing to be part of PHD and to have the opportunity to work with such a talented and amazing group of people! #PHDIntelligenceConnected

Related Questions

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Maru Aparcedo
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Location

Greater Barcelona Metropolitan Area