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Mary Ann Farrell

Marketing Strategist

Mary Ann Farrell is a highly accomplished arts marketing specialist with over 25 years of experience in Canada, the United States, and the UK.

Before joining the Luminato Festival in Toronto, Mary Ann owned and operated MAF2 Marketing & Consulting, providing expertise for clients like Madison Square Gardens Entertainment, Matthew Bourne's North American tour, and Live Nation's tour featuring Sting and the London Philharmonic Orchestra.

During her tenure at the Luminato Festival from 2007-2014, she played a pivotal role in its founding and subsequent marketing efforts, extending her influence into tourism marketing and other niche areas.

Mary Ann has held various senior management positions with Clear Channel Entertainment in Canada, the United States, and the UK, overseeing marketing and operations for Broadway Series and theater marketing teams.

She is known for her skills in arts management, strategic planning, communications, promotions, and sales, with a strong track record in leading comprehensive campaigns, social media marketing, and niche market targeting.

Mary Ann excels in building and nurturing relationships, driving revenue, expanding market reach, and managing budgets. She also possesses excellent management and mentorship abilities.

Mary Ann Farrell's educational background includes studies at the University of Toronto. She has held key roles at prestigious organizations like TO Live, Sony Centre For The Performing Arts, Clear Channel Theatrical, and the Hummingbird Centre.

Her wealth of experience, international exposure, and expertise in arts marketing make Mary Ann Farrell a highly sought-after professional in the industry.

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Location

Picton, Ontario, Canada