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Mary McCollough
Director of Annual Giving at Carnegie Mellon University
Professional Background
Mary Ann McCollough has built an extensive and impressive career in the fundraising sector, with a specialization in higher education. Her unique approach blends insights from consumer marketing with innovative outreach strategies, enabling her to engage effectively with diverse audiences for relevant solicitation of segmented targets. Her rich marketing background spans both B2B and B2C industries, demonstrating her versatility and depth of knowledge across various sectors, including food, glass, coatings, insurance services, and education.
In her notable roles at Carnegie Mellon University, Mary Ann has held multiple positions that underscore her expertise in annual giving and constituent behavior analysis. She has served as the Director of Annual Giving where she crafted strategic plans aimed at boosting financial support from alumni and other community members, ensuring that the institution consistently meets its fundraising goals.
Mary Ann's corporate experience is equally extensive; she has developed skills in strategic planning, product and category management, customer relationship management, and direct marketing. This blend of skills allows her to approach challenges with a comprehensive mindset, devising solutions that benefit both her clients and the institutions she serves.
Education and Achievements
Mary Ann's educational background laid a strong foundation for her successful career. She earned her MBA in Marketing and Finance from The Ohio State University Fisher College of Business, an institution known for its rigorous programs and emphasis on practical application of business theories. Additionally, she holds a Bachelor of Science in Education from Kent State University, equipping her with the understanding of educational systems and environments that enhances her work in higher education fundraising.
Throughout her career, Mary Ann has been recognized for her ability to turn insights into actionable plans, bringing about newfound success for the organizations she has worked with. Her time as President at Experiam Marketing Inc. positioned her as a thought leader in marketing strategy, where she led initiatives that combined innovative marketing approaches with traditional techniques, thus maximizing impact and reach.
Achievements
Mary Ann has an exceptional track record of achievements that speak to her commitment to excellence in fundraising and marketing. Some highlights include:
- Leading Annual Giving at Carnegie Mellon University: Under her leadership, the annual giving program saw significant growth, adapting to the needs and behaviors of diverse alumni cohorts to enhance engagement.
- Transforming Marketing Strategies: As the Vice-President of Marketing at Education Management Corporation, she implemented forward-thinking marketing strategies that elevated the brand presence and improved enrollment metrics.
- Innovative Market Research Practices: Her experience as a Director of Marketing at PPG Industries Inc. involved deploying cutting-edge market research techniques that informed product development and promotional strategies, directly contributing to corporate success.
Mary Ann's strategic foresight and adept management of resources have consistently driven success, making her a valued asset to every institution and organization she has been a part of. She combines creativity with analytical thinking, ensuring that her campaigns are both innovative and grounded in data-driven insights. Her ability to manage relationships and foster connections with stakeholders further enhances her capacity to meet organizational objectives and client needs efficiently.
