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Mary Antieul

VP, Customer and Strategy

Mary Antieul is a seasoned gaming industry professional who currently serves as the Vice President of Strategy at Belong Gaming Arenas, a network of experiential gaming centers.1 Her professional journey is deeply rooted in her passion for gaming, which began early in her life when she first played Doom on a 486 computer.1

Professional Background:

  • Earned a degree in Psychology and Sociology from the University of Sussex in 20071
  • Started her career working at the retailer GAME in the UK2
  • Played a key role in developing the Belong Gaming concept, helping to open the first arena in Manchester in 20162
  • Became VP of Strategy after Vindex acquired Belong Gaming Arenas in July 20201

Professional Focus: Antieul spearheads global strategy initiatives for Belong, which include:

  • Creating customer proposition and programs
  • Managing marketing efforts
  • Developing partnership integrations
  • Overseeing esports strategies and operations1

Industry Perspective: She is passionate about creating inclusive gaming spaces, noting that of the 2.8 billion gamers worldwide, half are women, yet they remain underrepresented in the industry.1 Her work aims to create welcoming environments for all gamers, partnering with organizations like British Esports and the*gameHERs to support diversity in gaming.2

Antieul sees immense potential in the gaming industry, highlighting that it's a $180 billion sector with 2.4 billion players globally, and believes it's "a really good time to be in esports".2

Highlights

Jun 18 · britishesports.org
Women in Esports Committee
Belong Gaming Arenas partners with US school districts to support ...
Mar 8 · blooloop.com
Belong Gaming: esports & community - Blooloop
Belong Gaming: esports & community - Blooloop
ESI 2021 round-up: Looking forward - Esports Insider

Related Questions

What are Mary Antieul's key achievements at Belong Gaming Arenas?
How did Mary Antieul transition from psychology to the gaming industry?
What strategies has Mary Antieul implemented for Belong Gaming's global expansion?
How has Mary Antieul contributed to the growth of scholastic esports?
What are Mary Antieul's thoughts on the future of gaming and esports?
Mary Antieul
Mary Antieul, photo 1
Mary Antieul, photo 2
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Location

United States