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Mary Donaghy

Data-Driven Strategist - Customer Insights Builder - Fractional CMO - Revenue Driver - Brand Builder

Mary Donaghy is a dynamic and transformative leader known for delivering enhanced revenue, profitability, and ROI by implementing market-driven product, brand, and marketing strategies.

With a strong track record in creating omni-channel marketing plans based on customer insights, Mary excels in building and leading effective cross-functional teams.

Her expertise spans traditional brand marketing and advanced digital strategies, with a focus on innovative solutions and aligning sales with marketing objectives.

Mary's key capabilities, honed through leadership roles in higher education, real estate, and consumer products, include brand development, customer research, strategic planning, and global market expansion.

She is experienced in digital and traditional media, website and digital experiences, lead generation, agency management, and P&L responsibility.

Mary's educational background includes a Certificate of Completion from the Senior Living Executive Education Program at the University of Southern California, a BA in French Studies with an International Business minor from the University of Cincinnati, and an Intermediate Diploma in French Language and Culture from the University of Paris I: Panthéon-Sorbonne.

Throughout her career, Mary has held key positions such as Marketing Strategist, Researcher & Fractional CMO at Insights & Impact, Chief Marketing & Communications Officer and Strategic Marketing Consultant at the National Investment Center for Seniors Housing & Care, Vice President of Marketing at the University of Maryland Global Campus, and VP Corporate Marketing at Bozzuto, among others.

She has also undertaken roles in marketing, business strategy consulting, and product management at renowned companies like AOL and StarKist Foods (an H.J. Heinz Company at the time).

Mary Donaghy's strategic insights, leadership skills, and marketing expertise make her a valuable asset in driving business growth and market competitiveness.

Mary Donaghy
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Location

Annapolis, Maryland, United States