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Mary Honan

Mary Honan is a passionate, fact-based marketer and the founder of For Marketing Matters LLC, a company she launched in 2007.12 As the Principal, she developed an outsourced marketing model for CEOs seeking ongoing partnerships to achieve their business growth goals.1

With over 25 years of broad experience in marketing, Mary specializes in helping small and medium-sized businesses attract and retain customers, increase sales, and grow their operations.3 Her approach focuses on developing and integrating marketing fundamentals into business plans and primary activities.3

Mary's educational background includes:

  • MBA from Emory University's Goizueta Business School
  • Two Bachelor of Science degrees in Finance and Marketing from Boston College, graduating summa cum laude23

Her professional journey includes:

  • Starting her career at Fidelity Investments, where she earned Series 7 and Series 63 licenses
  • Heading Direct Marketing and Research at AmSouth Bank
  • Holding senior positions in consulting organizations, working with clients like FedEx, Marriott International, and Bank of America
  • Leading marketing efforts for a global software start-up's North American market3

At For Marketing Matters LLC, Mary leads a team of professional marketers with diverse expertise, offering services such as brand identity development, social media management, content creation, and internet presence optimization.1 Her LinkedIn profile (username: maryehonan) highlights her results-driven approach, mentioning achievements like generating 62 new prospects and $2M in new quotes within 6 months for a client.4

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Location

Greater Boston Area