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Mary Kaleta
Social Media Manager, ghd
Professional Background
Mary Kaleta is a highly accomplished brand strategist, social media manager, and influencer marketer with a wealth of experience across both B2B and B2C sectors. With more than two years dedicated to the professional beauty industry, and an additional year of expertise in the hospitality sector, Mary has successfully honed her skills in various aspects of digital marketing, including copy editing, proofreading, social media content creation, and influencer marketing. Currently, she serves as the Social Media Manager at ghd, where she leads innovative marketing initiatives and develops engaging social media strategies that resonate with the brand's audience.
Mary's previous role as Brand Strategist at BCV, a RateGain Company, saw her crafting compelling brand narratives and marketing strategies for diverse clients. Additionally, she has a remarkable tenure at Bobit Business Media, where she held various editorial positions at Modern Salon, including Senior Editor and Influencer Marketing Coordinator. In these capacities, Mary was instrumental in developing and directing branded content, which effectively enhanced the publication’s reach and engagement among its readers and stakeholders.
Education and Achievements
Mary's academic foundation is built on a Bachelor of Journalism focused on Magazine Editing from the University of Missouri-Columbia. Here, she developed a strong command of journalistic principles and practices, which she later applied to her professional endeavors. Additionally, Mary enhanced her global perspective by completing a Certificate in Journalism at Sciences Po in Reims, France. This experience did not only broaden her knowledge of journalism but also immersed her in French culture and communication methods.
Mary’s commitment to professional development is further evidenced by her certifications in Google Analytics and HubSpot Social Media Marketing, highlighting her dedication to staying updated with the latest trends and tools in the digital marketing landscape. Throughout her career, she has also engaged with various organizations and contributed to numerous publications, showcasing her versatility as a writer and editor.
Notable Experience and Contributions
Mary's impressive career path has included significant roles that emphasize her editorial acumen and marketing prowess. At Motor Trend Group, she served as a Copy Editor and Proofreader, ensuring the production of high-quality content that meets industry standards. As the Arts & Culture - Music Editor at VOX Magazine, she showcased her skills in curating content that reflects cultural developments and engages audiences.
Her earlier experiences as an Editorial Intern at Southwest Airlines and Modern Luxury provided her with foundational industry knowledge and a comprehensive understanding of effective communication practices in both corporate and lifestyle environments. Additionally, her role as a Staff Reporter at the Columbia Missourian and Elmhurst Independent Newspaper underscores her strong journalistic background and her ability to produce impactful news stories.
Mary's unique skill set also extends to public relations and aesthetics, where she served as the Public Relations & Aesthetics Chair at The Naturelles, contributing her expertise to enhance the organization's profile and outreach initiatives.
Personal Interests
Outside her professional pursuits, Mary is also a former collegiate a cappella competitor and soloist, reflecting her passion for music and the arts. Her diverse interests and experiences not only enrich her professional capabilities but also resonate in her creative approach to branding and marketing. Overall, Mary Kaleta exemplifies a driven professional with a rich background in digital and print media, underpinned by a strong journalistic foundation, making her a valuable asset in the marketing and communications sphere.
