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Mary Lou Barney

SVP at Zappi- Head of Global Sales Strategy

Mary Lou Barney is an accomplished leader in the market research and SaaS space, bringing a wealth of expertise in client relationship management, account development, and business insights. With a Bachelor of Arts in Social Studies from Harvard University and executive education from Harvard Business School, Mary Lou has held executive-level roles in organizations such as Zappi, FUEL CYCLE, Harvard Business School, Ipsos, Synovate, Research International, Disney Consumer Products, IRI, and Cultural Access Group. Her experience spans a wide range of industries, including consumer packaged goods, retailing, technology, financial services, healthcare, and more. Mary Lou is known for her ability to consistently grow client relationships and satisfaction, bringing deep insights and value to her clients.

Highlights

Aug 8 · linkedin

True confession: I’m not a big fan of business books. So much blah, blah, blah and so few pointed, real-world recommendations.

But this isn’t your typical business book. This one is written by active practitioners for active practitioners. As such, it’s direct, to the point and leads to actual business impact.

Zappi’s book, "The Consumer Insights Revolution," written in collaboration with PepsiCo, is an actionable roadmap to becoming truly customer centric via ongoing insights.

Be at the center of an insights revolution at your company! Sign up to be an ambassador and receive a FREE copy of the book. https://lnkd.in/gZeTKPnF #Zappi #ConsumerInsightsRevolution

Jul 31 · linkedin

Forget the endless pining for a seat at the table for Insights professionals. Read about how you can bring consumers into ALL rooms where decisions about innovation and advertising are being made. And about how every decision can be data-led while your whole process gets SMARTER, leading to better ads and new products.

I’m excited to announce that Zappi is launching a book, "The Consumer Insights Revolution," in collaboration with PepsiCo. It's a deep dive into placing the consumer at the center of the business by transforming insights functions and modernizing data.

Be at the center of an insights revolution at your company! Sign up to be an ambassador and receive a FREE copy of the book. https://lnkd.in/gZeTKPnF #Zappi #ConsumerInsightsRevolution

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Mary Lou Barney
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Location

Greater Boston