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MaryBeth Malcolm

Sales Enablement Manager at Instacart

MaryBeth Cloutman Malcolm is a seasoned Digital Marketing and Sales professional with over 20 years of experience in leading teams in marketing, advertising strategy, product marketing, marketing communications, monetization, and sales development.

During her time at Yahoo, MaryBeth played a pivotal role in developing and implementing GTM monetization strategies for various Yahoo products across platforms, working closely with Sales, Product, Engineering, B2B Marketing, Pricing, and Operations teams.

With a core focus on teamwork, she successfully managed a wide range of brands, from Fortune 500 companies to SMBs, delivering on revenue goals and enhancing advertising solutions.

Her expertise extends to managing advertising solutions teams, leading major redesigns, and driving multi-million dollar revenue achievements, catering to diverse campaign objectives, including brand, video, native, direct response, and eCommerce.

Prior to her tenure at Yahoo, MaryBeth's career journey included working with notable clients like American Express, Johnson & Johnson, and L.L. Bean as part of the Digitas Media team, and overseeing media campaigns at Fidelity Investments, where she was involved in launching their first online advertising campaigns and digital media team.

MaryBeth is distinguished for her exceptional presentation, interpersonal, and relationship management abilities. She is known as a collaborative, curious, attentive, and persuasive communicator who prioritizes innovation, talent development, and achieving superior results.

She holds a Bachelor of Arts in English from Providence College, with a minor in Business Studies and Spanish. Currently based in the Bay Area, MaryBeth resides with her husband, three children, and their spirited French bulldog.

MaryBeth Malcolm
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Location

San Francisco Bay Area