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MaryRay Lombardo
Senior Vice President at Meredith Corporation
Professional Background
MaryRay Lombardo is a seasoned executive with over 15 years of extensive experience in digital sales, advertising, and marketing. She has made significant strides in the industry by driving new sales and expanding existing business opportunities. MaryRay is known for her exceptional leadership skills, managing teams effectively while selling solutions-based digital advertising to Fortune 100 clients and their advertising agencies. Her ability to grow and scale annual revenue, combined with her consultative sales approach, has defined her success in the competitive digital advertising landscape.
MaryRay’s career spans multiple leadership roles at prominent organizations, with a focus on harnessing the power of digital media to deliver targeted advertising solutions. She has built a robust network of relationships on both the client-side and agency-side of the industry, allowing her to navigate the complexities of digital sales seamlessly. She has a proven track record as an over-performer, consistently exceeding quarterly and annual quotas while contributing to the growth of the companies she has worked with.
Education and Achievements
MaryRay graduated with a Bachelor of Arts (B.A.) in English Language and Literature from the esteemed University of Michigan. Her educational background has equipped her with strong analytical and communicative skills, which she has leveraged throughout her career in media and advertising.
In addition to her impressive professional experience, MaryRay Lombardo was nominated for Folio’s 2020 Class of Top Women in Media, a prestigious recognition honoring female leaders who have significantly impacted brands and the broader media landscape. This nomination is a testament to her dedication and exceptional contributions to the field of digital advertising and media.
Career Progression
MaryRay's career trajectory reflects her ability to adapt and thrive in the ever-evolving digital landscape. Some of her notable positions include:
- Senior Vice President at Meredith Corporation: In this role, she was responsible for overseeing digital sales strategies, fostering innovation, and spearheading initiatives that drive revenue growth across various platforms.
- Vice President, Digital at Meredith Corporation: Here, she focused on expanding the digital reach of the company, aligning advertising solutions with client goals, and enhancing customer engagement through targeted marketing efforts.
- Digital Sales Director at Meredith Corporation: As a Digital Sales Director, MaryRay led a dynamic team dedicated to creating compelling digital advertising campaigns that resonate with clients’ audiences.
- Midwest Sales Director at Martha Stewart: During her tenure at Martha Stewart, she was instrumental in developing sales strategies that leveraged the brand’s consumer reach, boosting visibility and driving sales.
- Senior Account Executive at Undertone: In this capacity, MaryRay worked closely with clients to deliver innovative digital campaigns and enhance brand visibility.
- Account Executive at CBS: Starting her career at CBS, she laid the foundation for her expertise in media and advertising, gaining valuable insights into audience engagement and strategic marketing.
- Public Affairs at CBS 2 Chicago: MaryRay's early roles included vital positions within public affairs, which honed her communication skills and understanding of media relations.
Achievements
Throughout her career, MaryRay has not only excelled in sales but has also significantly impacted the organizations she has been part of. Her notable achievements include:
- Building and nurturing long-term relationships with key clients and agencies, enhancing the client experience and driving both retention and growth.
- Successfully leading teams through challenging market conditions, implementing best practices that have led to increased efficiency and enhanced performance metrics.
- Consistent recognition as a leader in the industry due to her exceptional performance and commitment to excellence, including her nomination for the esteemed Folio’s Top Women in Media.
MaryRay Lombardo continues to thrive in the fast-paced world of digital advertising, combining her extensive network, industry knowledge, and passionate leadership to drive results. With her extensive background and forward-thinking approach, she remains a significant contributor to the ongoing evolution of the media landscape.
