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Maryse-Chantale Lalonde
Directrice de comptes C&R autoTRADER.ca
Professional Background
Maryse-Chantale Lalonde has established herself as a prominent figure in the Canadian automotive digital landscape, primarily through her significant contributions to TRADER Corporation. Since 1975, TRADER has been the leading digital platform in the Canadian automotive sector, recognized for its innovative solutions and vast online marketplaces such as autoTRADER.ca and autoHEBDO.net. These platforms collectively attract an impressive 16.1 million visits each month, showcasing a crucial resource for both consumers and dealers in Canada.
As the Commercial and Recreational Account Manager at autoTRADER.ca, Maryse-Chantale's primary responsibility is to promote the expansive portfolio of media solutions offered by TRADER Corporation to the Commercial and Recreational Divisions. Her role includes actively identifying and developing accounts through consultative sales techniques, ensuring that customer service remains at the forefront of her activities. Her commitment to exceeding customer needs underscores her professional ethos, treating every customer as a priority, regardless of their market capacity.
Maryse-Chantale's journey within TRADER Corporation is marked by a series of progressively responsible positions, which reflects her adaptability and expertise in the automotive marketing field. Previously, she excelled as the NPV Specialist Marketing Account Manager, where she demonstrated her ability to craft effective marketing strategies that cater to diverse clientele across the Heavy Trucks and Heavy Equipment industries. Her experience as a self-employed worker further honed her skills in sales representation, where she actively engaged with clients to understand their needs and provide tailored solutions that contribute to their business successes.
Education and Achievements
Maryse-Chantale's academic background has been instrumental in shaping her career path. While specific details about her educational qualifications are not documented, her extensive experience in sales, marketing, and account management within the automotive industry illustrates a strong foundation in business and communication skills. Her career at TRADER Corporation speaks to her dedication and professional growth in a fast-paced environment, where she has continuously embraced new challenges and opportunities.
Her work with TRADER Corporation has not only involved traditional vehicles but has also expanded into non-passenger vehicles, including boats, recreational vehicles (RVs), power sports, heavy trucks, heavy equipment, farm equipment, and trailers. This diversification highlights Maryse-Chantale's versatility and comprehensive understanding of the automotive market as a whole.
Notable Achievements
Maryse-Chantale's achievements at TRADER Corporation include:
- Successfully managing commercial and recreational accounts, ensuring high levels of customer satisfaction.
- Developing strong, consultative sales relationships that enhance the overall performance of TRADER's offerings in the market.
- Promoting a suite of digital solutions designed to help dealers efficiently market and manage their inventory, thus driving growth and enhancing dealer performance in a competitive marketplace.
- Representing TRADER Corporation with elegance and professionalism, showcasing both the brand and its services effectively, at customer interactions and industry events.
- Contributing to the overall success of TRADER Corporation by maintaining a high standard of service excellence, aligning sales strategies with customer needs, and ultimately driving sales growth across diverse segments of the automotive industry.
