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Robert Williams, MAS
Working with Marketing Professionals to support them with Creative, Unique and Innovative Promotional Products ► Promotional Marketing Strategist.
Robert Williams, MAS is a fire service professional and business owner based in Victoria, Australia. Here are the key details about him:
Professional Background
Fire Service Role: Robert currently serves as the 1st Lieutenant at the Country Fire Authority (CFA) in Victoria, Australia. He was elected to this volunteer leadership position by his peers in June 2023.1
Business Experience: Robert has over 20 years of experience in the promotional products industry. He is the Director of Your Brand Unleashed, a company he founded in September 2010 that specializes in promotional products and printing services for businesses.1
Industry Leadership
Robert has held several leadership positions in the promotional products industry:
- President of APPA (Australasian Promotional Products Association) since November 2018, re-elected multiple times1
- Board member of APPA since November 20151
- Vice President of APPA from November 2016 to November 20181
Qualifications
- Master Advertising Specialist (MAS) certification from PPAI (Promotional Products Association International)1
- Certified Advertising Specialist (CAS) qualification obtained in April 20191
Community Involvement
In addition to his fire service role, Robert has been active in local community affairs:
- Ran as a candidate for Dinsdale Ward in the Knox City Council elections in 20161
- Received the Alan Waters Firefighter of the Year Award from Bayswater CFA in August 20151
Robert's diverse experience spans both the business world and community service, with a strong focus on the promotional products industry and volunteer firefighting.
Highlights
An amazing couple of days with the APPA-Australasian Promotional Products Association team at the Promo show and industry conference for 2024.
Jam packed few days with 100s of people in attendance, looking for new products, making new connections, and learning new trends in our industry.
Thanks to my friend Danny Rosin for an amazing session, all the way from USA.
Very inspiring!
Here’s to an amazing rest of 2024.
Lest We Forget
