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Mat Baxter

Global CEO at Huge

Mat Baxter is the global CEO of Huge, a renowned experience design and digital marketing agency based in Brooklyn, known for its innovative approach in the marketing industry.

Previously, Mat served as Chairman and global CEO of media agency Initiative, leading it to become the world's fastest-growing media agency for four consecutive years and winning multiple Media Agency of the Year awards globally.

Before his role at Initiative, Mat was the Global Chief Strategy & Creative Officer at IPG Mediabrands, where he played a pivotal role in shaping the network's strategic and creative product offerings and overseeing marketing efforts.

Mat also held the position of CEO at UM in Australia, a leading media agency under IPG Mediabrands, where he steered the agency to become the country's top-ranked and most awarded media agency, earning prestigious accolades such as 'Media Agency of the Year' and 'Best Place to Work'.

Highlights

Aug 10 · linkedin

Surprise, surprise. Not.

Despite the endless posturing, did we really think Google would follow through on a decision to loosen its dominant (and inherent bias) on measurement in our industry?

Simple truth - don’t let the companies that sell you advertising tell you how effective it is. Because, guess what? When those businesses control the measurement framework, they co-incidentally look pretty good in any effectiveness analysis.

Mat Baxter
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Location

New York, New York, United States