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Mat Booth

Director, Video - South China Morning Post

Mat Booth is the Director of Video at the South China Morning Post (SCMP), a role he has held since 2017. With a background in digital and broadcast media, Booth joined SCMP to build a world-class video production unit, leveraging social media and modern digital workflows to expand the organization's video output and storytelling capabilities. Under his leadership, SCMP's video team grew significantly in size and reach, achieving milestones like one billion lifetime YouTube views by 2020, with a focus on explaining China to global audiences through high-quality original reporting, user-generated content (UGC), and curated news footage.124

Before joining SCMP, Booth worked at CNN for 17 years, where he contributed to various global projects. His expertise includes audience engagement, platform algorithms, and video journalism strategies. He emphasizes the importance of authenticity in UGC, innovative storytelling, and adapting workflows to meet challenges like the COVID-19 pandemic.234

Related Questions

What strategies did Mat Booth implement to grow the SCMP video team?
How has Mat Booth's leadership impacted SCMP's YouTube presence?
What challenges did Mat Booth face when developing the SCMP video strategy?
How does Mat Booth ensure the authenticity and credibility of user-generated content?
What advice does Mat Booth give to other news organizations about video journalism?
Mat Booth
Mat Booth, photo 1
Mat Booth, photo 2
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Location

Hong Kong