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Mateo Bueno
Founder @ Brandmates | Brand, creative, and growth marketing for impact-driven ventures
Mateo Bueno is a seasoned full-stack marketing and brand strategy consultant with a remarkable 15-year track record in building brands, leading teams, and executing campaigns that resonate with audiences. As the founder of Brandmates, Mateo specializes in assisting early-stage companies in defining their purpose, crafting their voice, and establishing a unique brand identity. He excels in driving marketing initiatives and works collaboratively with a diverse network of designers, developers, growth hackers, filmmakers, and product marketers.
Mateo Bueno holds an MBA in Sustainable Entrepreneurship & Social Impact from the prestigious University of California, Berkeley, Haas School of Business. Additionally, he pursued a BS in Marketing and Business from Rutgers University, showcasing his commitment to continuous learning and professional growth.
Throughout his career, Mateo has held pivotal roles in various reputable organizations. He served as a Limited Partner at the California Innovation Fund, offering strategic insights and investment expertise. Additionally, he contributed his knowledge as an Investor and Advisor at Cover Technologies Inc. Mateo also made significant contributions as the Founder of Brandmates, shaping the branding landscape for numerous businesses. His role as Investor and Advisor at The Flex Company further attests to his entrepreneurial acumen and industry influence.
In his professional journey, Mateo Bueno has assumed key marketing roles in prominent companies. He served as the VP Marketing at Lime, driving brand visibility and consumer engagement. Moreover, as the Director of Brand, Campaigns & Partnerships at Upwork, Mateo played a pivotal role in enhancing brand presence and fostering strategic partnerships. His expertise as a Category Director for Web/Mobile/Software Dev at Upwork highlights his proficiency in driving growth and innovation within competitive markets.
Prior to these roles, Mateo gained valuable experience in different domains. His tenure as a Senior Vendor Manager with the TV Group at Amazon underscores his ability to navigate complex business environments and drive operational excellence. Mateo's analytical skills were honed during his time as an Analyst at GreenOrder, where he contributed his insights to environmental sustainability initiatives. Moreover, his experience as a Business Development Associate at Bionova Mudas e Plantas and as a Program Coordinator at the World Resources Institute showcases his versatility and commitment to making a positive impact.
Mateo Bueno's career trajectory also includes roles focused on sustainability and environmental stewardship. As the CERES/Sustainability Coordinator at First Environment, Mateo demonstrated his dedication to promoting eco-friendly practices and driving corporate social responsibility initiatives.
Mateo Bueno's rich professional background, coupled with his diverse skill set and industry expertise, positions him as a versatile consultant capable of driving brand success, fostering strategic partnerships, and delivering impactful marketing solutions.
Highlights
Five years ago I took a step into the unknown to create Brandmates.
Launching my own agency seemed incredibly daunting. I was terrified... What if it fails? How can I sacrifice a steady paycheck without a real safety net? Who am I to claim any expertise in this field full of others who appear to be “real experts”?
Now, as I look back on Brandmates’ 5-year anniversary and everything we’ve built from the ground up with a collective of "mates", I could not be more proud. Proud of the work that changes the trajectory of an emerging brand. Proud of the trust earned and enduring relationships built with clients. Proud of the careers we've shaped and accelerated.
For anyone currently impacted by the shakedown in the job market and considering a path of entrepreneurship or solo-preneurship, I'm here for you. Happy to chat and offer my 2 cents on how to chart your own path and build your own venture. I get how scary it can be to leap into the unknown. But now as I look back, I would not have it any other way.
Know that the first step - claiming it - is the hardest. Everything that follows starts to unfold once you declare your venture as your new path.
Wishing you all a fulfilling 2023!
PS. Here are some of my favorite projects from the last 5 years. Huge shout out to every creative, developer, animator, illustrator, video creator, and project manager contributing to these results.
And to the clients who trusted us with their brands! Particularly: Kevin Shawver. Toby Sun. Martin Pieprzyk. Peter Atkin. Liam Bossi. Casey MacGuire. Christina F.. Kelly Pigeon. Henal Patel. Philip Say. Cole Johnson. Lindsey Dean. Len Conapinski. Ulysses Wong. Sharad Verma. Gary Amos. Kira McCroden. Nathaniel Hundt. Leyla Hujer. Olivia Magna Schonewise. Luis Carballo. Neil Kennedy. Paul Steinberg. Jeremy McHugh. Martín Padilla. Michael Keating. Katie Higgins
#brandmates #creativeagency #startupmarketing #brandingagency #digitalamarketing
Anyone here who rides electric scooters frequently?
A client is launching a new kind of e-scooter platform and we'd like to chat with frequent riders.
If you want to participate in an interview, you can get a bit of Amazon cash in return for your feedback! Sign up here if interested! https://lnkd.in/gk6veshF
#micromobility #scooters #electricmobility #sustainability
