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Mateo Bueno

Founder @ Brandmates | Brand, creative, and growth marketing for impact-driven ventures

Mateo Bueno is a seasoned full-stack marketing and brand strategy consultant with a remarkable 15-year track record in building brands, leading teams, and executing campaigns that resonate with audiences. As the founder of Brandmates, Mateo specializes in assisting early-stage companies in defining their purpose, crafting their voice, and establishing a unique brand identity. He excels in driving marketing initiatives and works collaboratively with a diverse network of designers, developers, growth hackers, filmmakers, and product marketers.

Mateo Bueno holds an MBA in Sustainable Entrepreneurship & Social Impact from the prestigious University of California, Berkeley, Haas School of Business. Additionally, he pursued a BS in Marketing and Business from Rutgers University, showcasing his commitment to continuous learning and professional growth.

Throughout his career, Mateo has held pivotal roles in various reputable organizations. He served as a Limited Partner at the California Innovation Fund, offering strategic insights and investment expertise. Additionally, he contributed his knowledge as an Investor and Advisor at Cover Technologies Inc. Mateo also made significant contributions as the Founder of Brandmates, shaping the branding landscape for numerous businesses. His role as Investor and Advisor at The Flex Company further attests to his entrepreneurial acumen and industry influence.

In his professional journey, Mateo Bueno has assumed key marketing roles in prominent companies. He served as the VP Marketing at Lime, driving brand visibility and consumer engagement. Moreover, as the Director of Brand, Campaigns & Partnerships at Upwork, Mateo played a pivotal role in enhancing brand presence and fostering strategic partnerships. His expertise as a Category Director for Web/Mobile/Software Dev at Upwork highlights his proficiency in driving growth and innovation within competitive markets.

Prior to these roles, Mateo gained valuable experience in different domains. His tenure as a Senior Vendor Manager with the TV Group at Amazon underscores his ability to navigate complex business environments and drive operational excellence. Mateo's analytical skills were honed during his time as an Analyst at GreenOrder, where he contributed his insights to environmental sustainability initiatives. Moreover, his experience as a Business Development Associate at Bionova Mudas e Plantas and as a Program Coordinator at the World Resources Institute showcases his versatility and commitment to making a positive impact.

Mateo Bueno's career trajectory also includes roles focused on sustainability and environmental stewardship. As the CERES/Sustainability Coordinator at First Environment, Mateo demonstrated his dedication to promoting eco-friendly practices and driving corporate social responsibility initiatives.

Mateo Bueno's rich professional background, coupled with his diverse skill set and industry expertise, positions him as a versatile consultant capable of driving brand success, fostering strategic partnerships, and delivering impactful marketing solutions.

Highlights

Nov 30 · InformationWeek
7 Hottest Skills For IT Freelancers - InformationWeek
Nov 30 · InformationWeek
7 Hottest Skills For IT Freelancers - InformationWeek
Mateo Bueno
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Location

San Francisco, California, United States