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Mathias Crawford
VP, User Experience Research Lead at JPMorgan Chase & Co.
Professional Background
Mathias Crawford is a highly regarded expert in Design Thinking with over a decade of experience in applying innovative solutions across various sectors including academia and industry. As the current Vice President and User Experience Research Lead at JPMorgan Chase & Co., Mathias has played a pivotal role in transforming user experiences through comprehensive research methods that delve into understanding users on both micro and macro levels.
His impressive career spans multiple prestigious roles, including the Director of Play at Super Heroic, where he was instrumental in redefining play experiences through design-led thinking, and he has also contributed his expertise as a Spatial Design Consultant at Herman Miller, enhancing environments through strategic design. Furthermore, Mathias's experience as an instructor at the Hasso Plattner Institute of Design at Stanford demonstrates his commitment to shaping the next generation of design thinkers.
With a versatile background that merges research, teaching, and consulting, Mathias's approach is rooted in mixed methods, including focus groups, interviews, and anthropological observation. This depth of understanding enables him to address users' needs effectively, creating solutions that are sustainable and promote joyful experiences.
Education and Achievements
Mathias Crawford's education laid the foundation for his remarkable career. He earned his undergraduate degree (AB) in History and Science from Harvard University, where a rigorous academic environment nurtured his analytical skills and broadened his comprehension of complex systems. Continuing his educational journey, Mathias pursued a Master's Degree in Communication at Stanford University. He further advanced his academic accomplishments by obtaining a Doctor of Philosophy (Ph.D.) in Communication and Community Design from Stanford, positioning him as a thought leader in his field.
His scholarly background, coupled with practical experiences, contributes to his unique perspective on user experiences. Through research and articulated methodologies, Mathias has produced a variety of digital and physical user experiences, serving a diverse array of private clients across multiple continents, as well as collaborating with national brands to enhance their user engagement strategies.
Notable Achievements
Throughout his career, Mathias Crawford has achieved numerous milestones that underscore his expertise in Design Thinking and user-centered design. His role as Research Manager at the Institute for the Future highlighted his capacity to predict user trends and behaviors, making significant contributions to our understanding of future design challenges.
In addition, Mathias has built a reputation as an innovative leader at Natron Baxter Applied Gaming, where as Lead Game Designer and Resident Theoretical Ludologist, he explored the intersection of gaming and design thinking, enriching the way users engage through play.
His freelance consultancy work has further extended his influence, allowing Mathias to work with a variety of clients seeking transformative design solutions tailored to their specific needs. By leveraging user feedback and iterative design processes, he has consistently delivered exceptional prototypes that resonate with users and stakeholders alike.
With a commitment to fostering creativity and innovation, Mathias continues to inspire others through his work and thought leadership, elevating the field of Design Thinking to new heights.
