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Mathilde Schaeffer
Recherche active communication/marketing
Professional Background
Mathilde Schaeffer is an accomplished professional with a diverse background in communication, marketing, and project management, particularly within the arts and education sectors. With experience that spans several influential organizations, Mathilde has honed her skills in promoting cultural heritage and enhancing the visibility of artistic endeavors. Her career began in the educational landscape, working with EF Education First, where she served as a Host Family Recruiter and Activity Leader. In this role, she demonstrated her ability to connect with people from various cultures, facilitating enriching experiences for international students while showcasing her organizational and leadership skills.
Subsequent to her contributions at EF Education First, Mathilde joined Vélissime as a Chargée de communication et marketing. Here, she was responsible for developing marketing strategies and communication plans that significantly elevated the company’s profile in the competitive landscape of cycling tours and eco-friendly travel. Her efforts not only boosted customer engagement but also emphasized the importance of sustainable tourism, a cause that resonates deeply with her values.
Most recently, Mathilde worked at Sopexa as an Assistante chef de projet - Promotion et image France. In this capacity, she played a vital role in promoting French gastronomy and wineries abroad, cultivating a global appreciation for French culture. Her proficiency in crafting compelling narratives and executing marketing campaigns has proven instrumental in enhancing the prestige of French brands in the international market.
Education and Achievements
Mathilde Schaeffer's academic journey reflects her commitment to excellence and a passion for the arts and humanities. She began her academic pursuit with a Licence in Lettres Modernes from the prestigious Institut catholique d'études supérieures, where she graduated with Mention Bien. This program equipped her with a strong foundation in modern literature and critical thinking, preparing her for the complexities of communication within the creative industries.
To further deepen her understanding of economic valorization and international arts management, Mathilde pursued a Master 2 degree in Valorisation Économique du Patrimoine - Management International des Arts at Université d'Angers. This advanced program not only enriched her knowledge about the preservation and promotion of cultural heritage but also allowed her to explore the intersection of art and commerce.
Enhancing her linguistic skills, Mathilde completed a short-term English course at ABC School in London in early 2017. This experience, though brief, underscored her commitment to effective communication in a globalized world and prepared her to engage with international audiences across various platforms effectively.
Achievements
Throughout her career, Mathilde Schaeffer has consistently demonstrated a knack for handling communication and marketing challenges with creativity and strategic insight. Her initial role at EF Education First showcased her ability to manage cross-cultural dynamics, fostering an inclusive environment for students and host families alike.
At Vélissime, Mathilde's marketing strategies led to successful campaigns that increased brand visibility and customer loyalty, cultivating a community of environmentally-conscious travelers who appreciate the beauty of cycling as both an activity and a sustainable means of transportation. By emphasizing eco-friendly practices, she contributed towards promoting a shift in consumer mindset towards greener travel options.
During her tenure at Sopexa, Mathilde employed her expertise to elevate the image of French gastronomy on an international stage. Her work contributed to numerous promotional initiatives that highlighted the richness of French culinary arts, supporting local producers and craftsmen. Through effective storytelling and engaging content, Mathilde played a pivotal role in positioning French cuisine as a cultural treasure worth celebrating globally.
