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Matt Annerino

VP of Growth, CRM & Media at Fender Musical Instruments Corporation

Matt Annerino is a seasoned digital marketing executive with over 20 years of experience in the music and entertainment industry. He currently serves as the GM of Fender Play and VP of Digital Marketing at Fender Musical Instruments Corporation, based in the Los Angeles Metropolitan Area.13

Throughout his career, Annerino has held several key positions:

  1. At Fender Musical Instruments Corporation (2018-present):

    • GM, Fender Play (February 2023-present)
    • VP, Digital Marketing (March 2022-present)
    • VP, Growth CRM & Media (November 2018-March 2022)
  2. At Live Nation Entertainment (2007-2018):

    • Held various roles, including EVP Marketing, CRM & Analytics for US Concerts, and Director of Database Marketing
  3. At AEG Live / BandMerch (2006-2007):

    • Product Manager for music artist merchandise

Annerino has been instrumental in driving digital transformation and growth at Fender, particularly in the development and success of Fender Play, a subscription-based learning app for guitar, bass, and ukulele.24 Under his leadership, Fender Play saw significant growth, with its user base expanding from 150,000 to nearly one million during the COVID-19 pandemic.4

He is known for his expertise in digital subscription growth, e-commerce marketing, CRM, email marketing, paid media, SEO, and marketing analytics.1 Annerino's strategic approach has helped Fender leverage personalized messaging and community engagement to drive customer acquisition and retention.45

Annerino holds a BA in Speech Communication from the University of Illinois at Urbana-Champaign.1

Highlights

Nov 21 · adweek.com
Fender Play Sees 4x Increase in Membership Sign-Ups ... - Adweek
Fender Play Sees 4x Increase in Membership Sign-Ups ... - Adweek
Aug 27 · pocketworks.co.uk
Fender's mobile strategy is music to your ears - Pocketworks
Sep 29 · prnewswire.com
Wunderkind Helps Fender Achieve 5X User Growth of Fender Play ...
Dec 10 · agilitypr.com
Iterable Raises $60 Million to Accelerate Enterprise Adoption of the ...

Related Questions

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Matt Annerino
Matt Annerino, photo 1
Matt Annerino, photo 2
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Location

Greater Los Angeles Area