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Matt Arnold

Founder & Chief Catalyst at Spark Consulting Group. Helping create and capture value.

Matt Arnold is a seasoned professional with over twenty years of experience as a Catalyst, Strategist, and Human-Centered Designer. His career centers around helping businesses create and capture value by enhancing business strategy, organizational objectives, and customer insights. Using a combination of research, expertise, and human-centric approaches, Matt has successfully established design practices and enhanced the performance of design and product teams.

Matt Arnold is committed to driving customer value through qualitative and quantitative research. He has spearheaded crucial marketing, brand, and experience projects for Fortune 500 companies, academic institutions, and technology startups. With a deep passion for design, innovation, and continuous enhancement, he specializes in business transformation.

His expertise spans various areas including design thinking, customer experience (CX), user experience (UX), business strategy and analysis, market segmentation, team dynamics, marketing and brand strategy, multi-channel engagement, product management, team building, and project leadership.

In his Gallup Top 5 strengths, Matt excels in Individualization, Ideation, Communication, Learning, and Strategic thinking.

Educationally, Matt Arnold holds a Master's degree in Communication from Illinois State University, a Bachelor's degree in Communication from the University of Iowa, and has completed Design Camp in Design Thinking at Illinois Institute of Technology.

Throughout his career, Matt has held significant positions such as Adjunct Lecturer and Co-Founder at the University of Iowa, UX Director at ConnectFive, Inc., Chief Agent at Sanctioning Agent, Senior Director for Customer Experience at ACT, Director of Brand and User Experience at Syncbak, Inc., Director of Interactive Media Strategy at Stamats, Online Channel Manager at Best Buy, Advisory Board Member at Carciofini, Senior Business Consultant at Evantage Consulting, President of the Board of Directors at Theatre Limina, Communication Manager at Capella University, Senior Consultant and Media Relations at Synet Service Corporation, Disc Jockey at KRUI, and Researcher Strategist User-Centered Designer at Handrail, Inc.

Matt Arnold's extensive professional background demonstrates his versatility, leadership skills, and ability to drive successful outcomes in various industries and roles. His hands-on experience in customer experience, design, and business strategy make him a sought-after expert for companies looking to innovate and enhance their offerings.

Matt Arnold
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Location

Iowa City, Iowa