Suggestions
Matt Banker
Owner of Banker Creative
Matt Banker is a marketing professional specializing in growth marketing and consulting for accounting firms.12 He is the owner of Banker Creative, where he serves as a Website & Marketing Consultant and is a Certified StoryBrand Guide.2
Professional Background
Matt Banker's LinkedIn profile indicates that he is based in Minneapolis, Minnesota, and has a significant following on the platform with 3,000 followers and over 500 connections.1 His expertise lies in marketing strategies for accounting firms, and he positions himself as a niche CMO (Chief Marketing Officer).2
Services and Approach
As a Certified StoryBrand Guide, Matt Banker likely uses the StoryBrand framework to help his clients clarify their message and improve their marketing effectiveness. His focus appears to be on creating connections between businesses and their potential clients, as evidenced by his LinkedIn post stating, "People want to connect with other people".2
Online Presence
Matt Banker maintains an active presence on LinkedIn, where he shares insights about marketing strategies, particularly for accounting and professional services firms.4 His LinkedIn username is indeed "mattbanker," as mentioned in the query.12
While there are several professionals named Matt Banker on LinkedIn3, the profile described in the query matches the one associated with Benchmark Growth Marketing and specializing in marketing for accounting firms.
Highlights
Everyone has a podcast... should you? Probably, but we've got some notes first.
This week, we're discussing creating a successful podcast that doubles as a valuable marketing tool.
https://lnkd.in/esyVTgvp
Join Matt Banker and Adrian McIntyre, a seasoned media professional and communication strategist, on this ep of Marketing for Accounting Firms.
Matt and Adrian dive into the world of podcasting for businesses and discuss why the traditional approach might not be the most effective. Adrian shares his extensive background in media, including growing up in a radio station, and how his journey led him to believe in the power of meaningful conversations.
They challenge the conventional wisdom around podcasting, urging businesses to shift their focus from building a massive audience to cultivating genuine one-on-one relationships. Explore the concept of the "Podcast Value Pyramid" and learn how inverting the pyramid can lead to more impactful connections. Discover the strategy of using podcast production as a micro event, bringing together influential guests for engaging conversations. Matt and Adrian emphasize the importance of quality over quantity, highlighting the effectiveness of creating a podcast with a specific purpose and audience.
StoryBrand messaging and copy writing for accounting firms website and marketing funnels. Let's find time to talk.
Schedule a call: https://bit.ly/3wqn1Vz
