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Matt Collins
Digital Marketing Manager at Think Shift
Professional Background
Matt Collins is a savvy B2B marketer renowned for his multi-faceted expertise and impressive career trajectory. With a unique blend of technical knowledge and creative flair, Matt has excelled in various roles, primarily focusing on digital marketing, project management, and customer relationship management. His extensive experience includes notable positions with companies such as Think Shift, Becker Associates, Starshot Marketing, and Interzolve, Inc. Not only has he honed his skills in marketing strategy and execution, but he has also made substantial contributions to sales enablement operations and business development initiatives across diverse platforms.
As a digital marketing manager at Think Shift, Matt showcases his ability to blend creativity with analytical thinking, driving results in a fast-paced environment. His adeptness in utilizing customer relationship management (CRM) platforms like Salesforce, Microsoft CRM, Eloqua, Marketo, HubSpot, Pardot, and Act-On is a testament to his commitment to leveraging technology for enhanced marketing solutions. It's this comprehensive understanding of the marketing funnel—from initial contact through to customer success—that positions him as a leader in the field.
Education and Achievements
Matt's educational journey commenced at the prestigious OCAD University, where he pursued a Bachelor of Fine Arts (BFA) with a specialization in Integrated Media. This artistic background underpins his innovative approach to marketing, allowing him to interweave creative concepts into his strategic initiatives. His training in integrated media provides him with the unique ability to see beyond traditional marketing methods, embracing a holistic view that encompasses both online and offline channels.
Throughout his career, Matt has demonstrated a passion for continuous learning and development. He expresses a desire to know everything, indicating his commitment to personal and professional growth. Each role he has undertaken has added a wealth of knowledge to his repertoire, and his proactive attitude ensures that if he hasn't encountered a challenge yet, it's simply waiting on his to-do list.
Career Highlights
Matt's career is marked by several key roles that have shaped his professional identity:
- Digital Marketing Manager at Think Shift: In this position, Matt leads marketing initiatives and integrates digital strategies that resonate with target audiences, showcasing his ability to navigate complex marketing landscapes.
- Association Manager at Becker Associates: Here, he honed his skills in managing relationships and ensuring that organizational goals align with marketing efforts, solidifying his understanding of stakeholder engagement.
- Digital Project Manager at Starshot Marketing: Matt's role involved overseeing projects from conception to execution, emphasizing his project management skills and ensuring timely delivery of marketing solutions.
- Sales Enablement Operations at CrowdRiff: This experience provided Matt with insight into the sales process, aligning marketing strategies with sales initiatives to drive revenue.
- Marketing Consultant at Interzolve, Inc.: During this consultancy period, Matt deployed marketing strategies tailored to client needs, showcasing his agility in adapting to various business environments.
Matt's early career roles, including positions at LookBookHQ and DealFind.com, further enriched his foundation in marketing and business development. These experiences equipped him with a broad range of skills, from lead generation to CRM administration, that continue to benefit his clients and employers alike.
In addition to his professional work, Matt has been actively involved in the community as a former member of the Board of Directors at Ed Video and as the founder and organizer of Manhunt Toronto. These roles illustrate his commitment to fostering connections and supporting creative communities, demonstrating his leadership beyond the workplace.
In summary, Matt Collins embodies the essence of a well-rounded marketer with a colorful and diverse career. His deep understanding of the marketing ecosystem, paired with his passion for artistic expression and continuous learning, makes him a valuable asset in any marketing team. With a consistent track record of success, he is poised to make significant contributions to the evolving landscape of digital marketing and beyond.
Matt's holistic approach and enthusiasm for knowledge ensure that he remains at the forefront of industry innovations, embodying the spirit of the modern marketer. As he looks ahead to future opportunities, Matt Collins is certainly a name to watch in the realms of B2B marketing and project management.
