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Matt Cutler
Corporate communications, quizzes, sports business documentaries, and entertainment podcasts. Eclectic, I know.
Matt Cutler is a co-founder of Lock It In Studio, a full-service production studio specializing in talent-led comedy and entertainment podcasts inspired by British culture.1 He is a journalist turned PR and corporate communications professional with extensive experience in creating global campaigns.1
Career Highlights
- Co-Founder at Lock It In Studio (October 2023 - Present): Focuses on concept development, content strategy, production, monetization, and promotion of podcasts.1
- Executive Producer at Unofficial Partner (March 2023 - Present): Heads UP Productions, creating sports-related content and podcasts.1
- Founder of Cutler Communications (February 2023 - Present): Provides corporate communications support for sports teams, agencies, and technology businesses.1
- Head of Communications at Two Circles (April 2017 - January 2023): Led PR, media, and corporate communications for a data-driven sports marketing agency.1
- Editor and Deputy Editor at SportBusiness (2010 - 2015): Worked for a respected magazine covering the international business of sport.1
Skills and Specialties
Matt specializes in PR strategy, media management, tone of voice, brand-building, crisis communications, and content creation.1 He is also known as the "Statman" on the Guestimators podcast, Lock It In Studio's flagship production.1
Education
- BA in History from Cardiff University (2005 - 2008)1
- Attended King Edward VI Camp Hill School for Boys (1997 - 2004)1
Matt Cutler's diverse background in journalism, corporate communications, and entertainment production has shaped his current role in creating innovative podcast content.1
Highlights
Thought I'd share some of the most interesting stats I learnt making Last Orders with Unofficial Partner.
🔴⚪ Liverpool Football Club are the team that fills UK pubs the most when they’re on the big screen. Does that mean they're the most widely-supported football team in the UK? No comment.
⬇ 3.5m people sports fans who class themselves as pub-goers have been visiting the pub less in the last 12 months. And 2m say they’ll be visiting less in the next 12 months. Via YouGov Sport.
📡 In 2012, when Karen Murphy (remember her?) went to the European Courts to defend her right to show Premier League games through a Greek satellite, those ITK estimated 1 in 4 pubs were showing Sky/PL “illegitimately”.
⚽ It’s estimated (by PubAid) that pubs contribute £40m a year to grassroots sport. But it's a number calculated pre-Covid. It'll be updated soon, and it's likely to be far less now.
💷 The average pub makes just 12p for every pint they sell/serve. Was more than double that in 2019. This is partly because out of an average pint (£4.80), pubs have to pay £1.52 in tax (VAT, beer duty, business rates, employment tax, corporation tax).
More of this in the documentary. Give it a listen!
https://lnkd.in/eDehNGA2
Have you listened to Last Orders yet?
I tried to condense why you should in this week's Unofficial Partner newsletter.
Includes commentary from wray vamplew, Greg Mulholland and Dominic Collingwood
