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Matt Desmier
Strategist, Innovator, Branding Expert
Matt Desmier is a professional with diverse expertise in marketing, innovation, and creativity.1 He currently holds the position of Business Engagement & Knowledge Exchange Manager at Bournemouth University.1
Professional Background
Matt Desmier is known for his skills in:
- Clarity
- Empathy
- Communication
He particularly emphasizes his ability to articulate ideas effectively.1
Areas of Focus
Throughout his career, Matt has taken on various roles, including:
- Innovation advisor
- Design management consultant
- Branding strategist
He has also been involved in managing incubation centers and European-funded projects.4
Current Interests
As of 2024, Matt describes himself as a:
- Change Leader
- Connector
- PCC Coach
- Non-Executive Director (NED)
He is passionate about intentional living and working towards making the world better for future generations.2
Professional Approach
Matt Desmier is known for his unique perspective on business and marketing. He has been described as having a curious approach to his work, focusing on assets, people, and networks.4 His expertise extends to positioning, messaging, and branding strategies.5
In his professional interactions, Matt often uses humor and engaging communication styles. He has been noted for his ability to "humanize" legal marketing and assist business leaders in driving change, finding their voice, and growing their businesses.3
Matt Desmier maintains an active presence on professional networking platforms, particularly LinkedIn, where he frequently shares insights and engages with his network under the username "mattdesmier".1
Highlights
Over the years many wise people have discussed the topic of change. Even as far back as the 5th Century BC when Heraclitus of Ephesus said "The only constant in life is change."
In the modern workplace, adaptability and a tolerance towards uncertainty are amongst the key attributes we're look for in our people. In fact, in a recent LinkedIn report, adaptability was recognised as "the top skill of the moment."
The ability to recognise, respond to and navigate a dynamic landscape is more crucial than ever.
The more prepared for and resilient we, our leaders and the teams who work for us are, the more likely we'll be to see these ever-shifting sands as the opportunity they could be.
With that in mind myself and the External Engagement Team at Bournemouth University have curated an afternoon of five brilliant speakers (well, four plus me) to act as your guides as we explore how we might thrive in uncertainty.
Professor Alison Honour is the brand new Vice Chancellor of Bournemouth University. This prestigious institution is a local engine of innovation and Prof Honour's arrival not only heralds an exciting time of change, but also begets a time of great opportunity too.
Emma Jones is the Founder of Enterprise Nation, a vibrant community of thousand's of small businesses and business advisors. Since launching, Emma and her team have been super busy helping the UK's nation of small businesses navigate change, succeed and prosper.
Sam Conniff is the best selling author of BE MORE PIRATE ☠️ and co-founder of the Netflix-backed Uncertainty Experts. The first of these initiatives was a clarion call for change and started a movement. The other is an interactive programme, based on scientific evidence, designed to equip change agents with an increased tolerance to uncertainty.
Christine Armstrong is an acclaimed author, researcher and keynote speaker. Her first book, The Mother of All Jobs, was a manifesto to help working parents thrive. And now Christine's regular Friday vlog updates on LinkedIn provide a candid and useful perspective on the changing nature of work and what the future holds for us all.
And then there's me.
Prior to joining Bournemouth University as a Business Engagement Manager, I worked with businesses big and small helping them grasp technological change, solve complex problems and exploit available opportunities. I still do all of that, but I've got even more help in the form of 500+ really talented academics!
On Friday 27th September, my colleagues and I will host an afternoon at The Nici, Bournemouth. We'll be inviting along business leaders, advocates and changemakers to come together, to listen and learn and be inspired. And, over a drink on the terrace graciously offered by Oscar, Joanna, Lee and the team at Baggette + Co. Wealth Management, we can all be excited by the opportunities we are all soon to be engulfed by!
If you want to come along to what promises to be an event that'll change mindsets, get in touch.
"The creative experience is seen as an impediment on the road to the product."
In a recent interview, Nick Cave wonderfully articulated the fear that is the current fascination with artificial intelligence. It isn't so much what it can do, the doors it will potentially open or the advancements it might facilitate. It's the things it might remove.
The slew of proponents evangelising about this panacea exist in a moment of luxury. They have first hand experience of the process they're attempting to speed up or eliminate. They understand the context that took them on the journey, that ultimately delivered them to this destination.
However sometimes the journey is as necessary as the destination. And if you don't know the route you're attempting to circumnavigate, how will you know where you've landed is where you want or need to be?
There's a reason why, even though pocket calculators are ubiquitous, that we still teach children basic arithmetic. Or when learning a second language, or even a first for that matter, we're taught to conjugate verbs and how to structure a sentence.
Jackson Pollock was a well-practised artist capable of creating vivid figurative paintings before he began experimenting with his drip canvases. Equally Picasso's early naturalistic portraits are as accomplished as any of the Golden Age artists from the 17th century and a world away from his later abstract images, which are considered by some (Philistines?) as being overly simplistic.
Would either of them have arrived at their more celebrated works, without each having a thorough understanding of what it is to be a painter?
When we cast our minds back in later years, will will look back on our desperate headlong rush to be more efficient, on the road to the perfect product, and question some of the decisions we made?
