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Matt Farrell

Sports Marketing Consultant & CEO

Matt Farrell is a seasoned sports industry professional with extensive experience in sports marketing and management. He currently holds several key positions:

Current Roles

  • President of Farrell Sports: Farrell founded this sports marketing consulting firm in August 2020.12

  • CEO of Bat Around: He leads this startup company that aims to gamify the batting cage experience, described as "Top Golf for baseball".13

  • Strategic Advisor to PBX Pickleball: Farrell provides expertise in marketing, sponsorship, and strategic partnerships for this pickleball-focused company.1

Professional Background

Matt Farrell has a diverse career history in the sports industry:

  • Golf Channel: Served as General Manager of Alternative Golf and Executive Director of World Long Drive from 2018 to 2020.1

  • USA Swimming: Held the position of Chief Marketing Officer for 13 years (2005-2018).1

  • United States Olympic Committee: Worked in various roles, including Associate Director of Entertainment Properties (2000-2005).1

Education and Expertise

Farrell studied Broadcast Journalism at the University of Arkansas.1 His areas of expertise include:

  • Sports marketing and sponsorship
  • Digital marketing and communications
  • Strategic planning and business development
  • Event marketing and management

Throughout his career, Farrell has worked with numerous high-profile sports organizations, including the U.S. Olympic and Paralympic Committee, USA Pickleball, and USA Wrestling.12

Related Questions

What inspired Matt Farrell to create Bat Around?
How does the Bat Around Metric (BAM) work?
What are some success stories from Bat Around?
How has Matt Farrell's experience at USA Swimming influenced his career?
What are Matt Farrell's future plans for Bat Around?
Matt Farrell
Matt Farrell, photo 1
Matt Farrell, photo 2
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Location

Colorado Springs, Colorado, United States