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Matt Farrell

Sports Marketing Consultant & CEO

Matt Farrell is a seasoned sports industry professional with extensive experience in sports marketing and management. He currently holds several key positions:

Current Roles

  • President of Farrell Sports: Farrell founded this sports marketing consulting firm in August 2020.12

  • CEO of Bat Around: He leads this startup company that aims to gamify the batting cage experience, described as "Top Golf for baseball".13

  • Strategic Advisor to PBX Pickleball: Farrell provides expertise in marketing, sponsorship, and strategic partnerships for this pickleball-focused company.1

Professional Background

Matt Farrell has a diverse career history in the sports industry:

  • Golf Channel: Served as General Manager of Alternative Golf and Executive Director of World Long Drive from 2018 to 2020.1

  • USA Swimming: Held the position of Chief Marketing Officer for 13 years (2005-2018).1

  • United States Olympic Committee: Worked in various roles, including Associate Director of Entertainment Properties (2000-2005).1

Education and Expertise

Farrell studied Broadcast Journalism at the University of Arkansas.1 His areas of expertise include:

  • Sports marketing and sponsorship
  • Digital marketing and communications
  • Strategic planning and business development
  • Event marketing and management

Throughout his career, Farrell has worked with numerous high-profile sports organizations, including the U.S. Olympic and Paralympic Committee, USA Pickleball, and USA Wrestling.12

Highlights

Sep 3 · linkedin

In starting the Farrell Sports Business podcast, I felt there were so many unique people with stories to tell about working in the sports business. It is close to hitting 20 episodes and is a chance to reconnect, meet new people and most importantly listen and learn.

Podcast topics so far:

Inside the life of an executive recruiter in sports (latest episode) The decision to pursue a master's or get work experience Sports travel as a $52 billion industry Olympics / Paralympics from the perspective of athletes, broadcasters, media and NGBs Athletes using social and YouTube to grow a brand Inside the life of a sports agent How a sports corporation / commission works Starting a creative agency Inside events such as the College World Series and eSports How a Pickleball company operates Sports sponsorship sales Inside youth sports business (coming Sept. 8)

How to Get the Farrell Sports Business Podcast:

Watch on YouTube: https://lnkd.in/gQceJJnb Listen in Podcasty Places: Apple Podcasts, Spotify, iHeart Social Media: clips on TikTok, Instagram and sometimes X and Threads

Hope you find a story you like, or leave a suggestion on a story to tell. Follow Farrell Sports for updates on each episode as I only occasionally post here.

#sportsbiz #sportsbusiness

Aug 6 · linkedin

We hosted a free Bat Around trial day at D-BAT Academies PDX West. Thanks so much Derrick Miramontes and Matt Ban for helping kids learn better hitting with some fun games playing Bat Around! #baseball #sportsbiz

Related Questions

What inspired Matt Farrell to create Bat Around?
How does the Bat Around Metric (BAM) work?
What are some success stories from Bat Around?
How has Matt Farrell's experience at USA Swimming influenced his career?
What are Matt Farrell's future plans for Bat Around?
Matt Farrell
Matt Farrell, photo 1
Matt Farrell, photo 2
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Location

Colorado Springs, Colorado, United States