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Matt Farrell
Sports Marketing Consultant & CEO
Matt Farrell is a seasoned sports industry professional with extensive experience in sports marketing and management. He currently holds several key positions:
Current Roles
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President of Farrell Sports: Farrell founded this sports marketing consulting firm in August 2020.12
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CEO of Bat Around: He leads this startup company that aims to gamify the batting cage experience, described as "Top Golf for baseball".13
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Strategic Advisor to PBX Pickleball: Farrell provides expertise in marketing, sponsorship, and strategic partnerships for this pickleball-focused company.1
Professional Background
Matt Farrell has a diverse career history in the sports industry:
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Golf Channel: Served as General Manager of Alternative Golf and Executive Director of World Long Drive from 2018 to 2020.1
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USA Swimming: Held the position of Chief Marketing Officer for 13 years (2005-2018).1
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United States Olympic Committee: Worked in various roles, including Associate Director of Entertainment Properties (2000-2005).1
Education and Expertise
Farrell studied Broadcast Journalism at the University of Arkansas.1 His areas of expertise include:
- Sports marketing and sponsorship
- Digital marketing and communications
- Strategic planning and business development
- Event marketing and management
Throughout his career, Farrell has worked with numerous high-profile sports organizations, including the U.S. Olympic and Paralympic Committee, USA Pickleball, and USA Wrestling.12
Highlights
In starting the Farrell Sports Business podcast, I felt there were so many unique people with stories to tell about working in the sports business. It is close to hitting 20 episodes and is a chance to reconnect, meet new people and most importantly listen and learn.
Podcast topics so far:
Inside the life of an executive recruiter in sports (latest episode) The decision to pursue a master's or get work experience Sports travel as a $52 billion industry Olympics / Paralympics from the perspective of athletes, broadcasters, media and NGBs Athletes using social and YouTube to grow a brand Inside the life of a sports agent How a sports corporation / commission works Starting a creative agency Inside events such as the College World Series and eSports How a Pickleball company operates Sports sponsorship sales Inside youth sports business (coming Sept. 8)
How to Get the Farrell Sports Business Podcast:
Watch on YouTube: https://lnkd.in/gQceJJnb Listen in Podcasty Places: Apple Podcasts, Spotify, iHeart Social Media: clips on TikTok, Instagram and sometimes X and Threads
Hope you find a story you like, or leave a suggestion on a story to tell. Follow Farrell Sports for updates on each episode as I only occasionally post here.
#sportsbiz #sportsbusiness
We hosted a free Bat Around trial day at D-BAT Academies PDX West. Thanks so much Derrick Miramontes and Matt Ban for helping kids learn better hitting with some fun games playing Bat Around! #baseball #sportsbiz
