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Matt Garcia

Director, US Advertising Sales

Matt Garcia is a senior executive at Amazon, currently serving as the Director of US Large Customer Sales and Head of Non-Endemic advertising. His role focuses on overseeing and scaling innovative brand partnerships that aim to delight customers.14

Professional Background

Matt Garcia has extensive experience in the digital advertising industry, particularly in the realm of Amazon Ads. His expertise includes:

  • Digital Display Marketing: He is considered an expert in this field.2
  • Automotive Advertising: Garcia has held the position of Head of Automotive Advertising Sales for the US at Amazon.
  • Brand Partnerships: He specializes in developing and scaling innovative collaborations with brands.14

Current Responsibilities

In his role at Amazon, Matt Garcia's primary responsibilities include:

  • Overseeing large customer sales in the US market
  • Leading non-endemic advertising initiatives
  • Driving adoption of Prime and other Amazon services3
  • Managing and scaling brand partnerships across various sectors

Leadership and Recruitment

Garcia is actively involved in building and expanding his team. He has recently been hiring for Brand Account Executive roles in New York and Santa Monica, with these positions reporting directly to him.3

Industry Recognition

Matt Garcia is recognized in the advertising industry for his expertise and leadership. He has been featured in industry publications like Ad Age, where he has contributed insights on how brands are evolving to engage with customers in new ways.14

Personal Attributes

Colleagues and industry professionals describe Matt Garcia as:

  • Attentive to details
  • Personable
  • Hardworking
  • An expert in his field2

These qualities have likely contributed to his success and advancement within Amazon's advertising division.

Highlights

Jul 24 · linkedin

As a lifelong hooper and NBA nut, this is incredibly exciting. I cannot wait to see what the Prime Video and NBA teams do with the broadcast and how advertisers will innovate in the space. More details below...

"Amazon will distribute 66 NBA regular-season games on Prime Video each season, including Thursday night doubleheaders beginning in January, Friday evening doubleheaders, select Saturday afternoon games, at least one game on Black Friday (the day after Thanksgiving), and the Quarterfinals and Semifinals in the Knockout Round of the Emirates NBA Cup. In addition, Prime Video will stream the Championship Game of the Emirates NBA Cup.

Prime Video will also distribute all six SoFi NBA Play-In Tournament games. In the playoffs, Prime Video will stream approximately one-third of the first and second rounds each year. Additionally, Prime Video will stream one of the two Conference Finals series in six of the 11 years on a rotating basis with NBCU, beginning with the 2026-27 NBA season.

Amazon will distribute NBA games globally as part of Prime Video, with an expanded package of games in select territories, including Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland. This expanded package includes a minimum of 20 additional primetime regular season games each year, a Conference Finals series each year, and the NBA Finals in six of the 11 years. Prime Video will also become the NBA’s strategic partner and third-party global destination of NBA League Pass – the league’s live NBA game subscription service, with expanded distribution rights for NBA League Pass in the U.S. and internationally.  Additionally, as part of the agreement, Prime Video will stream half of all NBA Summer League games as well as a package of WNBA and NBA G League regular-season and postseason games."

Jan 25 · linkedin

Great insights shared by Skift on the importance of loyalty programs! We are grateful to have partners like Jochen Koedijk and his team at Expedia Group, who share our commitment to providing value to our mutual customers through loyalty programs. As the benefits of these programs continue to increase and evolve, it's crucial to educate both current and future members on their value. Shoutout to Megan Maginnis and her Travel team for their innovative work on behalf of our customers.

Related Questions

What are Matt Garcia's key achievements at Amazon?
How did Matt Garcia transition into his current role at Amazon?
What specific strategies does Matt Garcia use to drive brand partnerships at Amazon?
What is Matt Garcia's background before joining Amazon?
How does Matt Garcia's role impact Amazon's advertising sales?
Matt Garcia
Matt Garcia, photo 1
Matt Garcia, photo 2
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Location

Los Angeles, California, United States