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Matt Harris
Marketing Director at Trove Brands
Professional Background
Matt Harris is a highly accomplished marketer and general manager known for his exceptional ability to accelerate brand growth across various sectors. With a wealth of experience in both business-to-consumer (B2C) and business-to-business (B2B) marketing, Matt has devoted his career to helping brands engage consumers on a personal level. He specializes in building brands that resonate with audiences, driving successful market strategies, and fostering high-performing teams. His tenure at renowned companies like General Mills and Trove Brands has equipped him with deep insights into Consumer Packaged Goods (CPG), the restaurant industry, and financial services, giving him a versatile edge in brand management and strategic growth.
Throughout his career, Matt has excelled in multiple roles, showcasing his prowess in brand management and strategic revenue management. He is known for his adeptness in developing innovative product lines and executing effective communication strategies that resonate in today’s fast-paced market. The successful projects he has led not only reflect his keen sense of market trends but also highlight his strategic mindset in approaching complex challenges and identifying growth opportunities.
Education and Achievements
Matt Harris holds a Master of Business Administration (MBA) from the prestigious Fuqua School of Business at Duke University, an institution recognized for its strong business curriculum and innovative teaching approaches. His educational background further solidifies his expertise in business strategy and brand management. Additionally, he earned a Bachelor of Science (BS) from Brigham Young University, which laid the foundation for his strong analytical skills and understanding of marketing principles.
His academic credentials, combined with his extensive professional experience, empower him to approach marketing challenges from a well-rounded perspective. Matt’s unique blend of education and field experience has allowed him to play pivotal roles in significant projects, propelling the brands under his stewardship to new heights.
Career Milestones and Contributions
For numerous years, Matt has been instrumental in driving brand success across different organizations. At General Mills, he held various roles as a Senior Associate Brand Manager, leading one of the most recognizable product categories in the industry, such as Yoplait, Nature Valley, and Fruit Snacks. His systematic approach toward brand management has earned him recognition for launching successful marketing campaigns, optimizing product portfolios, and imparting his strategic vision.
Currently, as the Marketing Director at Trove Brands, Matt continues to drive growth and cultivate consumer engagement through innovative brand management strategies. His commitment to building brands that consumers love is evident in his initiatives and campaigns, which prioritize consumer insights and market demands. The results have been transformative, demonstrating both revenue growth and enhanced market positioning.
Previously, Matt garnered significant experience at Arby’s Restaurant Group, Inc., where he served as both a Manager and a Senior Marketing Analyst. There, he utilized his expertise in marketing analytics to leverage consumer insights and create evidence-based marketing strategies that improved brand visibility and revenue growth. His ability to harness data insights into actionable strategies was a major factor in the success of various projects during his time at Arby’s.
Before his role at Arby’s, he demonstrated his capabilities at FleetCor and Bidsync, honing his marketing analysis skills early in his career. Each role contributed to his expansive marketing knowledge and experience, allowing him to tackle diverse challenges with confidence.
Community Engagement
In addition to his professional accomplishments, Matt has also committed time to community service, particularly during his time serving as a Volunteer Representative for The Church of Jesus Christ of Latter-day Saints. This experience underscored his dedication to service and development, further enriching his interpersonal skills and community-oriented mindset.
Conclusion
In summary, Matt Harris is a driven and innovative marketer with a proven track record of leading brands through substantial growth phases. His extensive experience across various industries, coupled with a strong academic foundation, positions him as a leading figure in brand management and marketing strategy. Passionate about unlocking new growth opportunities and developing high-performing teams, Matt continues to make significant contributions to the marketing landscape, striving to build brands that deeply connect with consumers.
tags':['Brand Management','Marketing Strategy','Consumer Packaged Goods','Business Development','B2C Marketing','B2B Marketing',' eCommerce Strategy','Digital Marketing','Marketing Analyt
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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