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Matt Herrmann

Matt Herrmann is a seasoned marketing executive with over 20 years of experience in brand strategy and consulting.1 He is currently the Founding Partner and Chief Strategy Officer at JAM Branding, a position he has held since December 2022.1 Prior to this, Matt founded V2 Brand Consulting LLC, which he ran from February 2018 to November 2019.1

Some key points about Matt Herrmann's career:

  1. He served as the Global Head of Brand Strategy at Amazon from November 2019 to December 2022.1

  2. Before founding V2 Brand Consulting, he held leadership positions at several prominent advertising agencies:

    • Chief Strategy Officer at Pereira & O'Dell (2014-2017)1
    • EVP, Director of Strategy at BBDO San Francisco (2011-2014)1
    • EVP, Chief Strategy Officer at McCann Erickson (2010-2011)1
    • Deputy Director, Brand Strategy at Goodby Silverstein and Partners (2005-2010)1
  3. Matt's expertise lies in enhancing brand identities, increasing influence, and establishing clients as market leaders.1

  4. He has worked with notable clients such as BMW Mini, Hyatt, Timberland, Blue Apron, Blizzard Entertainment, Intel, and Coca-Cola.1

  5. Matt holds an AB in English, Film, and Economics from the University of Chicago.1

Matt Herrmann is known for his strategic approach to brand consulting, focusing on identifying undiscovered audiences and creating distinctive messaging.1 His work often involves exploring how technology can improve people's lives.1

Related Questions

What inspired Matt Herrmann to start V2 Brand Consulting?
How did Matt Herrmann's role at Amazon influence his approach to brand strategy?
What are some notable projects Matt Herrmann has led at JAM Branding?
How does Matt Herrmann integrate AI and ML into his marketing strategies?
What unique strategies does Matt Herrmann use to identify undiscovered audiences?
Matt Herrmann
Matt Herrmann, photo 1
Matt Herrmann, photo 2
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Location

San Francisco, California