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Matt Hobbes
VP of Business Development
Professional Background
Matt Hobbes is a seasoned expert in the field of digital marketing, particularly known for his impactful role in geo-targeted email marketing. Currently the Vice President of Business Development at GeoMailers, he has led initiatives that leverage vast databases and cutting-edge marketing technologies to deliver exceptional results for clients. His role at GeoMailers has been marked by a focus on utilizing a refined list of over 200 million consumers and 40 million B2B contacts, all rooted in a philosophy centered around 100% opt-in guarantees, ensuring high inbox delivery rates for digital marketing campaigns.
Before stepping into the VP role, Matt served as a Sales Manager at GeoMailers, where he honed his skills in customer engagement and strategic sales initiatives. His ability to develop strong relationships with clients fueled a growth trajectory that has benefitted numerous businesses looking to harness the power of targeted email marketing.
Prior to his valuable contributions at GeoMailers, Matt played a crucial role as the Director of New Business at The C3 Agency. Here, he was instrumental in orchestrating innovative business strategies that expanded the agency's reach and client base. His entrepreneurial spirit also shines through his experience as a Co-Founder of Midwest Auto Connections, where he successfully navigated the challenges of establishing a new business in a dynamic market.
Education and Achievements
Matt Hobbes received his Bachelor of Business Administration degree in Business Administration and Management from Florida Atlantic University. This educational background provided him with a robust foundation in business principles, management strategies, and effective communication skills, all of which he has applied effectively throughout his career.
His vast experience in various roles has equipped him with a comprehensive understanding of the marketing ecosystem, particularly in the realm of email marketing. One of his notable achievements includes leading GeoMailers to develop a suite of over 500 custom behavioral and lifestyle selects—ranging from consumer demographics to specialized interests—making it one of the most extensive and effective targeting tools in the industry. This innovation not only demonstrates his foresight in digital marketing but also his commitment to providing clients with tailored solutions that resonate with their target audiences.
Achievements
In addition to his accomplishments in management and marketing strategies, Matt has earned a reputation for excellence in driving business development strategies that yield measurable results. His expertise in geo-targeting has been a game-changer for businesses aiming to optimize their outreach and engagement efforts. The combination of his educational background and practical experience uniquely positions him as a thought leader in the email marketing space.
Matt’s contributions to GeoMailers and the marketing industry at large underscore his dedication to leveraging technology and data to enhance consumer experiences. His ability to analyze consumer data and behavior has allowed him to craft campaigns that not only reach audiences effectively but also engage them authentically, fostering loyalty and driving profitability for his clients.
