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Matt Hodges
Marketing 🤝 Product. Early leader at Atlassian, Intercom, Loom. Now at Equals.
Matt Hodges is the Head of Product Marketing at Equals, a company specializing in SaaS tools for data analysis and reporting. With over 14 years of experience, he has built and led marketing teams at prominent B2B SaaS companies such as Atlassian, Intercom, and Loom. His expertise lies in helping companies effectively market and sell their products by aligning product development with customer needs and market demands.134
At Equals, Hodges plays a key role in shaping the company's go-to-market strategies, including pricing and packaging experiments. He also contributes to the company's blog, Wrap Text, which focuses on content marketing and product insights.23 Based in New South Wales, Australia, he is recognized as a thought leader in product marketing and frequently shares his insights through AMAs and podcasts on topics like influencing product roadmaps and optimizing customer engagement.15
Highlights
"The most valuable part of board meetings isn't the meeting. It's the prep."
After 10+ years of participating in and running board meetings as Head of Finance at @intercom, and now CEO at @heyequals, @bobbypinero drops all his knowledge on how to run effective board meetings (for startups).
Here are the quick hits:
1️⃣ Start with Mission and Vision. Every. Single. Meeting. 2️⃣ The State of the Union is your moment 3️⃣ Product first, not finance 4️⃣ Focus go-to-market on strategy over tactics 5️⃣ The business update tells the metrics story 6️⃣ Don't let admin derail you
Get the full story (+ real slides from July's board meeting) today on Wrap Text.

It's launch day. This one's a SaaS first.
The ARR Build Blueprint for Stripe solves the biggest limitations of existing reporting solutions.
✅ No more need to manually track corrections in another place. ✅ Never question if your ARR is "right" again
It's the first (and only) solution that allows you to tailor your reports to your revenue logic.
With it, you get:
1️⃣ Auto-generated clean views of your Stripe data 2️⃣ Tailored to your specific revenue logic 3️⃣ Made right with invoice corrections 4️⃣ Kept clean with domain and customer exclusions 5️⃣ Always available to query for always accurate reports
It handles all the heavy lifting, including writing complex SQL.
Designed based on everything we learned building tailor-made ARR reports for the likes of @DescriptApp, @attio, and @intercom, it's the fastest way to get the most accurate view of your ARR.
Check it out and get started on the @heyequals website.

