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Matt Ian

And in the end, the likes you take, are equal to the likes you make.

Matt Ian is the Co-Chief Creative Officer (Co-CCO) at Deutsch LA, a prominent advertising agency based in Santa Monica, California. He returned to Deutsch in May 2022 and has since led several notable campaigns, including Taco Bell's "Metaverse Wedding" and "Freeing Taco Tuesday," which have garnered significant attention and awards in the advertising industry.12

Before rejoining Deutsch, Ian served as the Chief Creative Officer at Dentsu Creative / mcgarrybowen, where he revitalized Subway's brand with the "Eat Fresh Refresh" campaign, effectively reversing a sales decline. His previous experience also includes key roles at TBWA/Chiat New York and Droga5, where he worked on successful campaigns for major brands like Travelers Insurance, NBCU, H&M, Sprint, and IHOP.123

Ian's work has been recognized with multiple industry awards and two Emmy nominations for his campaigns with Volkswagen during his earlier tenure at Deutsch. He is known for his creative leadership style that emphasizes mentoring talent and fostering brand growth.14

Highlights

May 24 · linkedin

Not waiting til #TacoTuesday to say thanks to the team who made this gold #Effie happen last night. Sara S., Lauren Murphy, Lincoln Lopes, Felipe Machado, Heather Patterson, Bo Belanger, Alicia Montes, Brittany Luhrsen, Matt Matzen, Paul Roy, Harry Joseph, Ashley Prollamante, Taylor Montgomery, Sean Tresvant, Matt Prince, Nicole Weltman, Evert Lee, Josh Jefferis, Jason Lonsdale, Kim Getty, Emily Hodkins, Karen Costello, Ryan Lehr, and the entire team at Deutsch LA and Taco Bell. ESPECIALLY the lawyers.

Apr 26 · linkedin

To paraphrase the late actor Dennis Gregory from my, and Ryan Lehr's, favorite movie (Walter Hill's 1979 classic, The Warriors): "Ivan, you're good. Real good."

Related Questions

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Matt Ian
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Location

Santa Monica, California, United States