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Matt Johnston
CEO, EPIC Conjoint.....injecting success into product launches and price setting
Professional Background
Matt Johnston is the innovative Founder and CEO of EPIC Conjoint, a pioneering platform in the realm of rapid conjoint analysis. With an impressive career spanning over 25 years in the commercial marketing sector, Matt has amassed extensive experience in Pricing, Product Management, and Market Segmentation across diverse geographies including Europe, North America, the Middle East and North Africa (MENA), and Southeast Asia. His professional journey is marked by a deep-seated passion for leveraging conjoint analysis to unlock customer insights, which he felt were traditionally hindered by time-consuming and costly processes.
Recognizing these challenges, Matt took proactive steps to revolutionize the market research landscape by designing and developing EPIC Conjoint. This advanced software offers groundbreaking capabilities in delivering customer insights quickly, efficiently, and at a lower cost. Under Matt’s leadership, EPIC Conjoint has gained the trust of prestigious brands such as Vodafone, Heineken, Philips, Shell, and Mars, among others.
Education and Achievements
Matt’s academic foundation in Economics, obtained from University College Dublin, has provided him with a solid understanding of market dynamics, price elasticity, and consumer behavior—the core components that underpin the functionality of EPIC Conjoint. His prior education at Newbridge College further complements his extensive background and positions him as a thought leader in the commercial marketing sphere.
Through his work, Matt has emphasized the importance of agile insights in today’s fast-paced business environment. EPIC Conjoint is designed for those seeking to understand market needs, develop effective customer strategies, and optimize product positioning. His relentless pursuit of innovation has allowed organizations to harness critical customer feedback, thus enhancing their decision-making processes while driving growth.
Achievements
EPIC Conjoint stands as a testament to Matt Johnston’s expertise and vision. The platform empowers insights leaders to delve into customer needs, creating robust strategies that reflect the voice of the customer. Pricing experts can leverage the tool to analyze elasticity and willingness to pay, ultimately refining their pricing models. Additionally, product managers are enabled to optimize their portfolios and explore new market opportunities with confidence.
In a world where timely and actionable insights are crucial, Matt's contributions to the field through EPIC Conjoint signify a shift in how businesses approach market research. With endorsements from top executives such as Mike Taylor, Group Head of Insights at Vodafone—who credited EPIC Conjoint for enhancing their insight capabilities and agility—it's clear that Matt is at the forefront of marketing innovation.
For any organizations looking to advance their market research efforts through rapid, efficient, and insightful analyses, EPIC Conjoint is poised to deliver transformation. Interested parties can reach out to Matt's team through [email protected] or visit their website at www.epicconjoint.com to explore the potential impact of EPIC Conjoint on their business strategies.
