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Matt Lee

Founder of Curious Outliers | Performance-first YouTube influencer agency

Matt Lee is the founder of Curious Outliers, a performance-focused YouTube influencer agency based in the New York City metropolitan area.1 Here are some key details about Matt Lee:

Professional Background

  • Founded Curious Outliers in March 20221
  • Has extensive experience in growth marketing and strategy
  • Previously held roles such as:
    • Director of Growth at Keeps and Thirty Madison
    • Senior Growth Marketing Manager at Keeps and Thirty Madison
    • Senior Manager of Acquisition Marketing and Retention at Bombfell
    • Senior Media Analyst at Ampush

Curious Outliers

Curious Outliers is a growth-focused influencer agency specializing in YouTube influencers.12 The company aims to:

  • Guide brands using data-driven strategies
  • Unlock the potential of YouTube influencer marketing as a growth channel
  • Help brands scale their YouTube influencer efforts

Matt Lee developed an in-house database to monitor influencers' past sponsorship history and identify those with a track record of success working with brands.1

Expertise and Approach

Matt Lee has:

  • Deep expertise in growth strategy
  • Experience helping brands grow from both agency and brand perspectives
  • Managed teams responsible for nearly 9-figure annual marketing budgets
  • Hands-on experience with various paid marketing channels, including paid social, TV, SEM, influencer, and affiliate marketing

He is passionate about building precise and efficient processes and developing superior domain expertise.1

Education

Matt Lee holds a Bachelor of Science in Finance from the University of Maryland College Park, which he attended from 2007 to 2011.1

Highlights

Jul 3 · PBS NewsHour
As slowing economy boosts hopes for lower interest rates, Wall Street keeps hitting new records - PBS NewsHour
As slowing economy boosts hopes for lower interest rates, Wall Street keeps hitting new records - PB
Apr 19 · reddit.com
Sooo...every single channel's views have tanked :( : r/GameTheorists
Mar 26 · Cointelegraph
'Less flashy' Mashinsky set for less jail time than SBF: Inner City Press, X Hall of Flame - Cointelegraph
'Less flashy' Mashinsky set for less jail time than SBF: Inner City Press, X Hall of Flame - Cointel

Related Questions

What inspired Matt Lee to start Curious Outliers?
How does Curious Outliers identify successful YouTube influencers?
What are some notable brands Curious Outliers has worked with?
How does Matt Lee's background in finance influence his marketing strategies?
What makes YouTube influencer marketing a valuable channel according to Matt Lee?
Matt Lee
Matt Lee, photo 1
Matt Lee, photo 2
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Location

New York City Metropolitan Area