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Matt Maynard

Head of Global Brand & Advertising at Asana | Formerly American Airlines, McKesson, LexisNexis

Matt Maynard is a seasoned marketing leader currently serving as the VP, Brand & Content at Asana, a position he has held since May 2023.1 Prior to this role, he was the Senior Director of Brand Marketing at Asana from July 2021 to May 2023.1

Maynard has an extensive background in brand strategy, marketing, and advertising. He has worked for several notable companies, including:

  • American Airlines (2014-2020), where he held positions such as Director of Brand & Creative and Manager of Marketing Communications & Campaigns1
  • McKesson (2020-2021), where he was the Director of Brand & Creative1
  • LexisNexis (2011-2013), where he worked in Product Marketing and Field Marketing1

In addition to his corporate roles, Maynard serves on advisory boards for:

  • The University of Texas at Austin's Master of Science in Marketing program (since April 2023)12
  • The New York Times Advertising Product Council (since August 2022)1

Maynard is known for his expertise in brand strategy, content marketing, and advertising. He has been involved in launching global brand campaigns for Asana, including one that "celebrates the power of connection" launched in May 2024.3 He has also spoken about the importance of connecting brand messaging to "category entry points" - the thoughts people have when they are ready to purchase a product or service.4

Maynard holds a Bachelor of Science degree from Bowling Green State University.1

Related Questions

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Matt Maynard
Matt Maynard, photo 1
Matt Maynard, photo 2
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Location

San Francisco, California, United States