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Matt Merrill

CEO, Founder, WeNeW Carbology

Matt Merrill is an accomplished Creative Director with a passion for big thinking and a track record of innovation. He has spent his career honing his craft, developing expertise in both traditional and digital creative expression, and leading mid to large brands in the development of compelling stories for all current platforms.

With a BFA in Advertising from Art Center College of Design, and experience across a range of industries, Matt has amassed a diverse set of talents. His specialties include Brand Strategy, Product Storytelling, Art Direction, Product Launches, Package Design, Video Advertising, Social Media Marketing, Brand Development, UX Design, Web Experiences, Video Production, Motion Graphics, POP Displays, Retail Environments, managing large teams, and mentoring creatives.

Matt has served as Creative Director at several high-profile companies, including ZAGG, BRAVEN, mophie, InvisibleShield, IFROGZ Audio, and GEAR4. He has also held Senior Art Director positions at The Church of Jesus Christ of Latter-day Saints and The Richards Group. Additionally, he has worked as a Partner and Executive Creative Director at Squareknot Digital (sqkt) and as an Executive Creative Director at Graphiq Studios.

Matt is a detail-oriented problem solver and an all-around good guy. He believes in the necessity of both traditional and digital marketing efforts and sees them as part of the larger picture of modern marketing. With his passion for big challenges, Matt is a valuable asset to any team he joins.

Highlights

May 3 · linkedin

Passion makes people more productive, not stress…or fear.

When leading a team, fostering passion is key to maximizing productivity. Stress may drive short-term results, but it often leads to burnout and decreased efficiency in the long run. Encouraging passion for the work creates a positive environment where team members are motivated to excel, innovate, and collaborate effectively. Passion fuels creativity, commitment, and resilience, resulting in sustainable productivity and success for the team as a whole.

Agree or disagree?

Mar 4 · linkedin

I was reminded last week of some essential creative leadership principles, especially relevant for leaders guiding large multidisciplinary creative teams.

First off, as creative leaders, we need to remember the importance of prioritizing service to others. We know that putting our team members' needs first creates an environment where everyone feels valued, supported, and motivated to bring their best ideas to the table. Trust is crucial in our line of work, and it's our responsibility to foster a culture of trust by being transparent, honest, and reliable, ensuring our team feels safe to express themselves and take creative risks.

Empathy is at the heart of what we do. We recognize the unique perspectives and challenges our team members face, and we strive to actively listen, offer support, and demonstrate compassion. Creating a caring environment where growth and development are nurtured is paramount. We encourage different viewpoints and embrace diversity of thought, knowing that it leads to richer, more innovative ideas.

Furthermore, we lead by example, showing our team what it means to continuously learn and grow. We understand that setbacks and challenges are part of the creative process, and we approach them with resilience and a growth mindset. By embodying these principles, we not only inspire our team but also foster a culture of creativity, collaboration, and excellence.

Let's keep these values close as we navigate the creative journey as leaders, always striving to uplift and empower others to reach new heights of creative success.

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Matt Merrill
Matt Merrill, photo 1
Matt Merrill, photo 2
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Experience

CEO, Founder at WeNeW Carbology (June 2022 - Present)
Senior Scientist at Luna Innovations (September 2014 - May 2022), Post doc at Lawrence Livermore National Laboratory (2010 - 2014)

Education

PhD in Chemistry from Florida State University (2003 - 2007), BS in Biology, Biochemistry, and Chemistry from James Madison University (1998 - 2002)

Location

Salt Lake City Metropolitan Area