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Matt O'Toole

Vice Chairman at Authentic Brands

Matt O'Toole is the Vice Chairman at Authentic Brands Group (ABG), a prominent global brand development and marketing company. He was appointed to this role in September 2022, transitioning from his previous position as President and CEO of Reebok, where he had a significant impact over 15 years, particularly in revitalizing the brand's focus on fitness and performance.12

Career Highlights

  • Authentic Brands Group: As Vice Chairman, O'Toole collaborates with ABG's leadership on brand acquisitions and strategic initiatives. His expertise is expected to enhance the global expansion of Reebok and other brands within ABG's diverse portfolio, which includes over 50 well-known consumer brands.12

  • Reebok: During his tenure at Reebok, O'Toole was instrumental in implementing the "Unleashed" strategy, which aimed to reinforce the brand's athletic roots post-adidas ownership. This initiative contributed to a notable increase in market share, particularly in the U.S..12

  • CCM/The Hockey Company: Prior to his role at Reebok, O'Toole served as President and CEO at CCM/The Hockey Company for nine years. He successfully led a turnaround of the business and established a significant partnership with the NHL.12

Education

O'Toole holds an MBA from Northwestern University's Kellogg School of Management, which has equipped him with the strategic acumen necessary for his roles in the competitive sports and apparel industry.3

Personal Insights

In his own words, O'Toole expressed enthusiasm about joining ABG's leadership team, highlighting his readiness to leverage his experience to drive growth across ABG's brands.2 His extensive background in footwear, apparel, and sports marketing positions him as a key player in shaping the future trajectory of ABG.

Highlights

Nov 14 · linkedin

Today’s generation of kids is the least active in history. Yet, only 4% of elementary schools in the U.S. offer daily P.E. This is why the BOKS Kids program is and has been such an important part of Reebok for the past 9 years. It’s always a humbling experience to witness firsthand the positive impact we’re making on kids by giving them the opportunity to MOVE!

May 8 · linkedin

I was humbled to participate in a panel conversation at the Footwear News CEO Summit on Monday where I joined Sheena Butler-Young, Tami Roman, Kyle Rudy and Shawn Outler to talk about closing the racial diversity gap in footwear and fashion. Of critical importance: what actions can we all take today? We at Reebok are committed to engendering a sense of belonging for all – to broadening the aperture on diversity and inclusion to create an environment where everyone can be their expressive, authentic selves. Our work is never done – and we all play a role in moving conversation to action.

Related Questions

What are Matt O'Toole's key achievements at Reebok?
How did Matt O'Toole's "Unleashed" strategy impact Reebok's growth?
What was Matt O'Toole's role at CCM/The Hockey Company?
How will Matt O'Toole contribute to ABG's brand acquisitions?
What are the main brands in ABG's portfolio?
Matt O'Toole
Matt O'Toole, photo 1
Matt O'Toole, photo 2
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Experience

Vice Chairman at Authentic Brands Group (January 2023 - Present)
President & CEO at Reebok (2014 - January 2023), Chief Marketing Officer at Reebok (2009 - 2013)

Education

MBA from Northwestern University - Kellogg School of Management, BS in Accounting and Finance from Miami University

Location

Boston, Massachusetts, United States