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Matt Pilcher

Director at F That

Matt Pilcher is the founder and director of F That, a London-based digital creative agency. He established the company five years ago after previously working in the 4th Floor Creative team at Sony Music UK.1 Under his leadership, F That has worked on campaigns for global acts including Beyoncé, Ed Sheeran, Coldplay, Gorillaz, Doja Cat, Foo Fighters, Stormzy, BTS, Metallica, Billie Eilish, Rolling Stones, and Harry Styles.1

Pilcher's background includes experience in innovative digital marketing, such as gamifying Instagram Stories for artists like Tom Grennan and Sia.1 F That has expanded to offer a full range of digital content services, including AR filters, outdoor advertising, vertical content, lyric videos, and digital marketing assets.1

Some notable achievements of F That under Pilcher's direction include:

  • Producing Radiohead's first ever AR filter
  • Designing bespoke Gorillaz football kits for FIFA 23
  • Creating an interactive game for Coldplay and BTS' collaboration single "My Universe"1

Pilcher expresses pride in his team's achievements and their ability to work with top-tier artists on a daily basis. He emphasizes the agency's efficiency, friendliness, and capability to deliver all digital content for major album campaigns under one roof.1

Highlights

Nov 15 · fincen.gov
Beneficial Ownership Information | FinCEN.gov
Jun 21 · musicweek.com
Digital creative agency F That makes key promotions as it marks fifth ...
Jan 24 · precisdigital.com
Precis expands B2B offering with The F Company

Related Questions

What inspired Matt Pilcher to start F That?
What are some of the most memorable projects Matt Pilcher has worked on?
How did Matt Pilcher transition from Sony Music UK to founding F That?
What makes F That's approach to digital content unique?
How has F That's work evolved over the past five years?
Matt Pilcher
Matt Pilcher, photo 1
Matt Pilcher, photo 2
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Location

London, England, United Kingdom