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Matt Romano

Ad Tech Executive | Platform Partnerships | Retail Media

Matt Romano is an AdTech Executive with profound knowledge in programmatic and retail media business building. Over the years, he has excelled in creating and developing new business lines focused on automation within major corporations, managing product development, sales, partnership strategy, and publisher monetization. Matt is recognized as a cross-functional leader with a distinguished track record of establishing and leading new organizations, surpassing sales and revenue targets, and effectively managing teams of over 30 individuals.

With his expertise, Matt has successfully built Retail Media Organizations, notably establishing The Home Depot's Retail Media Monetization organization in a remarkably swift timeline, exceeding sales targets, and expanding the team significantly. His exceptional Product Development & GTM Strategy skills were evident in his leadership of a proprietary Rakuten Ad Tech Platform build, engaging a large team of collaborators and gaining adoption by numerous subsidiary companies and external partners.

Moreover, Matt's proficiency in Monetization Strategy and Execution has been exemplified through his role as a programmatic sales evangelist, where he identified monetization opportunities, developed successful playbooks, and substantially grew Programmatic Sales revenue. Noteworthy achievements include contributing to Triad Retail Media's acquisition by Xaxis/Group M and creating Walmart's inaugural audience extension business with his replicated playbook.

Matt Romano's educational background includes a BS in Marketing from the University of Maryland. Throughout his career, he has held key positions at reputable organizations, including Western Union, TripleLift, The Home Depot, Tastemade, Rakuten Marketing, Triad Retail Media, eBay Advertising Sales at Triad Retail Media, DataLogix, the Rubicon Project, Waterfront Media, adNet, Kanoodle.com, Inc., Beliefnet, Conducive, and about.com, showcasing his diverse and extensive professional experience and contributions.

With an illustrious career spanning various leadership roles across the AdTech industry, Matt Romano continues to be a prominent figure known for his strategic acumen, innovative business building skills, and ability to drive revenue and sales growth for organizations.

Matt Romano
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Location

New York City Metropolitan Area