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Matt Sargent

Strategic Advisor to Consumer Facing Brands

Matt Sargent is a renowned thought leader known for his expertise in measuring and understanding customer attitudes and behaviors to enhance brand engagement and innovation in consumer-focused organizations. He excels in creating and implementing scalable customer analyses with a human-centered design approach to brand strategy. Matt's skills span across strategic direction, brand development, customer segmentation, journey assessment, competitive analysis, and more. With a solid educational background in Psychology, Matt has demonstrated his leadership in various roles within organizations like Big Chalk Analytics, General Mills, and The NPD Group.

Matt Sargent
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Location

Greater Minneapolis-St. Paul Area